New arrivals

The campaign

  • Spring/Summer 2017 – Digital Oasis

    The new Spring/Summer 2017 campaign, Digital Oasis, explores the crossing on- and offline worlds. With the desert as a backdrop, photographer Harley Weir captures a cast of up-and-coming and established talent from film, fashion and art.

  • "Mayonnaise, caterpillar..."

    Anwar Hadid, model

    New
  • "I'm a teenager with unlimited creative power."

    Luka Sabbat, stylist and entrepeneur

    New
  • "I really wanted to be me and my own voice."

    Devon Aoki, model and actress

    New
  • "It was that intense, ecstatic feeling."

    Felix Gesnouin, model

    New
  • "Is it not like fireworks?"

    Kiki Willems, model

    New
Reversed logo sweater by HUGO Reversed sweaters by HUGO

HUGO REVERSED SWEATER