This is by far one of the most amazing tap dance performances I’ve ever seen! No wonder this clip was selected by you as the winner of the month May in the HUGO Red Clashes contest on YouTube. Watch it, get inspired and submit your own video clip for the chance to win a trip to London, New York and Tokyo!
TAP DANCE INTO JUNE WITH HUGO RED
[YouTube _jlJH65KR14]
SHINE ON

Yellow – the ultimate sunshine color is back this summer season. What’s new? The combination of yellow and taupe. Are you ready to shine, ladies?


INTO THE BLUE

Are you looking for a classy, fresh and fashionable summer style? Then let the color blue be your companion this season. Feel free to mix and match different blue tones! If you are one of the brave ones you may even want to consider a pair of blue shoes. Get inspired by the looks from the current HUGO Summer 2013 Collection which are now available in stores.


HUGO RED CLASHES – VIENNA TIME LAPSE
[YouTube fax_vb4gSzk]
Have you guys seen the most popular video clip of the HUGO Red Clashes YouTube video contest yet? Hit the play button now and enjoy the Austrian city Vienna in a whole new perspective. This clip has been voted the most popular video two months in a row – March and April. Continue to vote for the most original video clips here or submit your own. Let’s see who will be winning this month…
BRIGHT AND BEAUTIFUL

There is no other color that pops like orange. It’s a signal color screaming: Be happy and enjoy your life! And yes, orange does work for business outfits as well. Especially with black, navy and white – the perfect companions. Start with one orange piece and work your way up to a complete look like the one pictured above and the menswear look below. The looks are all from the HUGO Summer 2013 Collection, which is now available in stores. So let’s try to do things the orange way this summer!


AN UNBEATABLE TEAM

Black and white – an unbeatable fashion team that will never be out of style. My advice: Try an asymmetric take on the classic black-and-white look this season as pictured above. But then again you can also play it safe with a feminine black skirt and a sleeveless white shirt. Black and white – always fashionable and always right!

LIME TIME

My favorite summer drink? Ice-cold mineral water with a dash of lime juice. Let’s try and translate this simple drink recipe to fashion: Slip into white and add a dash of lime color and voilà, you are ready for this summer. Here are some looks from HUGO Summer 2013 to inspire you!


WHITEST DRESS ALIVE

A white dress is a classic summer essential. This season I’m loving this short sleeved fitted shift dress from HUGO Summer 2013. Imagine wearing this dress at a summer party in the Hamptons. Or enjoying an afternoon tea on a London Penthouse garden. Or – let’s be more realistic – having a lunch break with the girls. There are only two rules to obey: Make sure you have a light sun tan and don’t spill anything! For more white look inspirations click here.

PATTERNED!

Time to expose your kneecaps, gentlemen! Short pants are back this summer and patterned ones like the one from HUGO pictured above are the “dernier cri”. Wear them with a classic white shirt or a shirt in one of the pattern’s colors and you will master this summer in a very elegant and modern way.

POPSICLE DRESSES

These two dresses remind me of a popsicle – colorful, fresh and very summery yet classy and elegant. They are from the HUGO Summer 2013 collection, which is now available in stores.



