News alert in our HUGO fragrance portfolio! I am so excited to reveal the bottle and campaign visual of our latest HUGO fragrance for men – HUGO Red. The campaign features the talented Jared Leto, who is also the ambassador of HUGO Man and HUGO Just Different. Stay tuned for more updates on twitter and of course here on the HUGO Blog.
Rachel Row: one alliteration under a groove. Beautiful, blessed with an incredibly soothing voice and of Bulgarian descent. The alumni of Sofia’s National Academy of Music has caused quite a stir in the realms of musical connaisseurs. Especially since she decided to team up with KiNK, who has been a trusted deliverer of great house records that immediately hit the nerve in a club context, while never being to obvious. Together, these two highbrow musicians produce music that is plain and simply beautiful. So make sure to follow their step while you can!
This season, Estonian model Karmen Pedaru stars in our HUGO Spring 2013 campaign. Her sporty and sexy look fits perfectly to the futuristic and Pop Art inspired designs. Before Karmen’s career took off, she was successfully playing soccer, basketball and handball. By now the 22-year-old is a pro on the runway and in front of the camera airing sportiness and elegance. And that mint green HUGO dress with silver leather details Karmen is sporting in this campaign picture is definitely a winner!
the last weeks have been filled with nice treats and tracks from Nina’s goodie bag – and mind you, it’s still a couple of days left until this year’s holiday season! Since the end of the month is here, it is about time again to wrap up last month’s HUGO Tracks in podcast-format! Besides selecting the tracks for November, our dear Nina is kind enough to guide us through the selection in her own sweet way. The podcast contains great tunes by Ry & Frank Wiedemann, Monkey Safari, Christopher Rau and of course Nina herself, amongst others. To go on the journey with Nina, simply stream the podcast right here or download it for free on iTunes and take it on the road. Enjoy, everyone!
One of the most successful male models in the world stars in our new HUGO Spring 2013 campaign – Sean O’Pry. You might remember him from the HUGO Fashion Show Spring/Summer 2012. Back in June 2011 I met Sean for the first time and was impressed by his cheerfulness and the fact that he is still down-to-earth despite his huge success over the past few years. So let me treat you to yet another shot from the HUGO Spring 2013 campaign featuring Sean O’Pry in a fresh slim cut suit.
The holidays haven’t even started yet, but spring is already in the air. At least from a fashionista’s point of view. So in the midst of the holiday season I would like to treat you to an exclusive preview of the HUGO Spring 2013 campaign starring top models Karmen Pedaru and Sean O’Pry. The collection is inspired by the fusion of reality and the cyberspace and the womenswear can be best described as swinging 60s looks of the 21st century. Intrigued? There’s more to come.
while I am looking forward to relax and enjoy some quality time at home during the holidays, I thought I’d share a couple of on the road memories with you from the past months. Whenever I can, I try to capture some special moments like these: The crowd going crazy for Trentemoller in Rome, Esben from the band Reptile Youth getting ready backstage before their release show in Copenhagen, me shopping for glasses at Campbell in Berlin, eating Snails at an event in Copenhagen where I Djed with Trevor Jackson – and some beautiful crazy skies in Ibiza.
Enjoy – and happy holidays everyone!
Well, you know how they say that all good things come to an end… sadly, this is already the last treat from my goodie bag series! While I’m truly not intending to toot my own horn here, this is also just a song I’ve really enjoyed recently and didn’t get tired of, even though I’ve listened to it a million times at least. It’s called “Aus”, features the great King Aus and is just another one of those nice hybrids of spoken-word and deep house grooves. Hope you guys like it! Thanks so much for checking out my little selection here and make sure to stay tuned for the HUGO podcast this month, which will be compiled and curated by yours truly!
Sunday evening, 20.15 pm, a glass of red wine and I am ready for a new episode of “Tatort”, my favorite crime series on German television. Actor Jan Josef Liefers starred in yesterday’s episode reminding me that I still had to share this red carpet shot with you: Jan Josef Liefers looking damn fine in a HUGO suit at the Bambi Awards last week, where he received the Award for the “TV movie of the Year”. Congrats on both – the Award and the stunning red carpet look, Mr. Liefers!