Nordic food “culture” – ‘oh, I don’t think so!’ Smoked, salty and pickled-ish food is what comes to mind when thinking about Nordic food “culture”. And as icing on the cake, having been exposed to the amuse-bouches of the Southern flirtatious kitchen – foie gras, crème brulé, sauce béarnaise, tiramisu (… now drooling) – the term “culture” might seem as an extensive stretch when talking about Nordic food! But dear friends – No more! The best restaurant on our dear celestial globe is neither situated in Paris nor Madrid – it’s situated much further north, in the Danish capital, Copenhagen. Le nom (read in a French accent) is NOMA. The restaurant has reinvented Nordic food “culture”, and turned it into Nordic gourmet. Lobster from the Faroe Islands (exotic, right), fresh salmon and wild seaweed from Iceland or even bewildered (…oh yes they are) musk ox from Greenland – just to mention a few of the many delicacies NOMA serves in their 250-years-old-dock-house, located on the fashionable Copenhagen city harbour. NOMA has styled Nordic food from a – ‘oh, I-don’t-think-so’ state, into being the new black of the world of delicate gourmet!

Sasha Pivovarova – also known as Sasha P – is not just any regular model. When she was first discovered in her hometown of Moscow, Russia, she was an art student at university. Italian Prada, on the other hand, had other plans with the gorge lady – “give her an exclusive, three-year-contract” – Prada-people said in Italian (I think?) – and so they did, and Sasha P moved to NYC and began her hectic adventure as one of the most sought-after models on the planet. And as icing on her beautiful muffin (… did that sound wrong?) she has now defined a completely new type a beauty. CUDOS. Contracts with the biggest fashion-houses in the world, countless magazine covers – five of these for the prestigious Italian Vogue – is part of her fairytale career. And in this very moment, the Sasha P-lady can be experienced in the current HUGO image campaign, shot in a deserted, icy hotel building in Manhattan, NYC.

… and the art is constantly part of her art-ittude – on and off shoots. She scrambles and scribbles everywhere, and on anything. Not only is she an angle transcended the Earth, she has also made sure that she will be remembered after she flies back home. Her art has been widely exhibited, and even published in French Vogue – and right now Sasha P and Karl Lagerfeld are illustrating a book together – well, just another day at the office.

Let me help you find the most stylish holiday gift for your boyfriend, fiancé, husband or best friend. What about this fancy briefcase in the HUGO signature color red? It also comes in black and it’s both, stylish and useful, so men will like it for sure. Convinced? If not, play it safe and get him a pair of gloves. But no socks, please!

Allow me to introduce myself – my name is Kim Grenaa, I’m (well hello…) years, and I live in the über-fashion hub of Scandinavia – Copenhagen. I am the creative director of the most prestigious Danish fashion agency, GrenaaBuchard, and what is more, the stylist and creative consultant for HUGO Menswear and Womenswear.
When I am not in Copenhagen, I surf the wave of international fashion (wow – that makes me sound so cool). I’m present at almost all (okay, I admit it – ALL) fashion shows across the globe, and I get widely inspired by what I come across. Nonetheless, having digested my impressions, I definitely see a clear inspiration from Danish – not pastry – but style. That’s really what my job is all about – (kind of cupid-ish) – shooting Nordic-fashion-tradition-arrows into the (…well bullseye) of the international fashion scene.
Wrapping myself in a bow, I end this introduction by letting you know that I let myself inspire – and this never-ending-all-consuming inspiration I pack with my, in my already overloaded luggage, and bring to the catwalk of international fashion. So my dear friends – brace yourselves – from now on, I will influence (read: entertain) you monthly.

Make a statement under the Christmas tree with the silver statement jewelry from the current HUGO collection! I bet every fashionista will be thrilled to unwrap a piece of HUGO bling jewelry  - including myself. Pssst, girls, it may help to share this post with a little hint on your Facebook wall or in your Twitter stream…

This is exactly how I picture the perfect gentleman: He’s wearing an elegant slim fit suit and classic derbies. A look that will never be out of style! If you want to loosen it up, just wear a striped T-shirt like Eyan Allen in the HUGO BOSS TALK Edition One instead of the classic white shirt.