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HUGO Red – our daring new fragrance for men – is all about pushing boundaries. So we let Jared Leto – the face of HUGO Red – have his say. Watch Jared talk about boundaries, breakthroughs, pressure and originality and get inspired!
Dutch producers Kraak & Smaak have already shown several times that they’re not an one trick pony. In 2013, their sound is still crispy, flawlessly produced and simply animating as ever. Speaking of established electronic music artists: The one and only Ben Westbeech, one of the UK’s finest crooners, enriches “The Future Is Yours” with one of his superb vocal performances. The single also contains remixes by Futurizm, Ambassadeurs and Tom Trago (undoubtedly one of Amsterdam’s finest DJs), but we have the Kraak & Smaak remix right here for your download-pleasure. Could you think of a better soundtrack for the new week?
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Today I would like to invite you to go behind the scenes at the shoot of the TV commercial for HUGO Red – our latest HUGO Fragrance for men. Watch HUGO Fragrances ambassador Jared Leto talk about the shoot, the crew and director Jonas Åkerlund. Feeling inspired? Then you may also want to check out the HUGO Red Clashes Contest on YouTube.
Predicting the Stuttgart native Konstantin Sibold a bright future is anything else than a courageous endeavor. Curating a superb club night in his hometown called Common Sense People (with guests like Todd Terje, Roman Flügel, DJ Koze and many more), releases on such well-respected imprints as Innvervisions: looks like it’s going to be nothing but net for this up and coming DJ and Producer. And we surely would not be surprised if his beauty “Madeleine” would be the cornerstone of an international career! The track has already caused quite a stirr on the internet after Âme started dropping it in their notorious sets. And just like Proust’s madeleine, enjoying this song comes with a joyous trip down memory lane to anyone with the slightest appreciation for club music in them. Make sure to have Konstantin on your watch in the future and stream the track right here to see what all the fuzz is about!
HUGO Red – our daring new fragrance for men – is all about pushing boundaries. This is why we kicked off the quest for the most original videos on YouTube. We are looking for unique and creative performances of all kind, so are you ready to take up the challenge? Submit your video clip now on the HUGO BOSS YouTube channel and vote for the most outstanding performances. Red means go!
The United Kingdom’s amazingly mystical Ghostpoet is on the point of releasing his sophomore album “Some Say I So I Say Light” in May 2013 through [PIAS]. Obaru Ejimiwe aka Ghostpoet recently premiered a teaser track entitled “MSI MUSMID” on Gilles Peterson’s Saturday BBC 6Music Show. Obaro says “MSI MUSMID (pronounced “M S I” “MUS” “MID”) is a track based on a dream I had where dimsum and noodles were life-long friends who kept squabbling all the time…I try in vain to make sense of it all.” Wanna try to make sense of it as well? Stream the track right here and give it a shot!
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Do you know what I love most about our fashion shows? It’s the hustle and bustle backstage before the show. Designers, models, make-up artists, hair stylists, photographers and cinematographers – all the busy bees gather at the model line up and are busy until the final second when the lights are turned off, the sound is switched on and the show finally starts. So let’s take in this special atmosphere and sneak a peek behind the scenes at the HUGO Fashion Show Fall 2013 in Berlin.
Summer has officially arrived – in stores. The summer collections are out now and I don’t know about you, but I am craving colorful summer pieces right now. So let me take you behind the seams at the shooting for our HUGO Summer 2013 lookbook to get into the right mood. Bright orange and popping yellow will certainly do the job!
Dauwd is back! The British producer graces us with a new EP on legendary Ghostly International. Conversantly, yet futuristic – playful, yet straightforward: This EP offers everything fans of Electronic Music could ask for… You can still somehow sense Dauwd’s UK Sound roots, although this is born from a wealth of house and techno influences. We have the title track “Heat Division” as a free download right here – so better be quick and dive in!
The HUGO twitter pieces are selling out fast, so hurry if you want to get your hands on them. I’m loving the blouse and slim-cut cigarette pants and right now I am debating to get the lightweight summer scarf as well. The cute bird print is such a great way to freshen up your spring wardrobe. Plus the highly coveted pieces come in the two pastel colors of the moment – mint and candy pink. Perfection!
