This resident of Monaco became the second Swede in the HUGO BOSS golfing portfolio when he joined Henrik Stenson in 2010. During the previous season, Norén showed that he numbered among the top players on the European Tour.
In 2009 he came in first at the Omega European Masters in Switzerland and garnered an outstanding second place at the Enjoy Jakarta Indonesian Open. In the 2010 season, the Swede secured an impressive third place at the Austrian Golf Open.
So far, the 2011 season has gone splendidly for Alex Norton. A fourth-place win at the Maybank Malaysian Open was followed by two magnificent victories. Noren took first place at both the Saab Wales Open and the Nordea Masters. A third place at the Castelló Masters in October with -15 strokes elevated his World Ranking position to 64th place. With seven top ten placements already, the 2011 season has thus far been the most successful of his career.
The sympathetic Swede fits it perfectly with the fashion statement.
Date of birth: July 12, 1982
Place of birth: Stockholm, Sweden
Professional since: 2005
Tour: European Tour