Florist Geer Pouls talks to BOSS about flowers and their influence on us and fashion.

Its name alone implies that Brutto Gustoin Berlin is not your average flower shop. Enter and you will find an austere cement room lined with beautiful vases and equally decorative blooms, each vying for their role as “art”. Both florist and gallery, Brutto Gusto is the brainchild of owner and flower artist Geer Pouls. A minimalist, he likes to focus on the essentials – the flowers: seasonal, unique and emotional. As the new BOSS Womenswear Spring/Summer 2016 collection featuring a bold chrysanthemum motif is launched, we interview Mr. Pouls about flowers and their influence on us and fashion.


Whatever their colour, flowers never go out of style. Why do you think this is? 
GP: Because, in our everyday, we need a breath of life.

How would you describe the language of flowers? What do flowers express? 
 
GP: The language of flowers is universal, but it has many meanings. Some cultures celebrate their weddings with white flowers, others (like me) just use white for their funerals. But the most important thing about flowers is that they have the power to change our mood and mind within a second.

Chrysanthemums are one of the most popular flowers in shops; they radiate freshness and happiness, but are also very structural and striking. They are also said to symbolize resistance. What do these flowers mean to you? 
GP: Chrysanthemums were culturally abandoned in recent years, but now, thank God, they’re back! Throughout history, in art and design, the chrysanthemum has been present. There are beautiful examples of them in Asian art and Japanese kimonos. And Piet Mondrian made exquisite charcoal drawings of chrysanthemums at the beginning of the last century.

What is the best way to combine and arrange chrysanthemums?  
GP: When arranging them as fresh flowers, I love to keep it very simple: just some berry sprigs, rosebuds, or a Japanese grass such as Miscanthus. For which occasions are they suitable? Or a particularly good fit?  
GP: Chrysanthemums are the last flower of autumn, so it is easy to associate them with the end of the year, or the end of life, but I like to see them as the last fire of summer.

In Japan chrysanthemums have been a symbol of the imperial palace for centuries. What makes this flower so majestic?  
GP: I think it has to do with their magical powers: they grow in mountain regions and can survive in the most difficult weather, giving beauty to their rough surroundings.

Are there any trends that repeat themselves in the botanic world?  
GP:  That is difficult to say. Sometimes we prefer bright colour, other times it should it be more sober. I think political and economic issues affect our taste in flowers, like fashion and art.
 
Do you have any predictions for trends in 2016? 
GP:  Please, no black!

Explore the BOSS Womenswear Spring/Summer 2016 collection, featuring multiple interpretations of the unique chrysanthemum motif

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