Suit by HUGO Suit by HUGO

Digital Oasis

Enter the Digital Oasis for Spring/Summer 2017, exploring the crossing on- and offline worlds, and those who live at the intersection. The new collection features relaxed tailored silhouettes and modern, feminine suiting with unconventional HUGO details.

New arrivals

Tailoring reworked

Suit, T-shirt by HUGO Suit, T-shirt by HUGO
Coat by HUGO Coat by HUGO
Suit by HUGO Suit by HUGO
Cut and colour

Women's tailoring is taken into a new contemporary domain. Soft silhouettes are energised with glowing sunset tones, while suits are offset with new elements – think reworked structures and cut-out details.

Women's highlights

Discover the look

The campaign

  • Spring/Summer 2017 – Digital Oasis

    Introducing a cast of bright young things captured in the desert by photographer Harley Weir. Discover more from Digital Oasis with a glimpse into the campaign stars' experiences with digital.

  • "I really wanted to be me and my own voice."

    Devon Aoki, model and actress

  • "Is it not like fireworks?"

    Kiki Willems, model