BOSS EYEWEAR 2017

#LookAhead

Choose your style

New men's sunglasses collection

Marcel Floruss wearing BOSS Sunglasses and BOSS suit Marcel Floruss wearing BOSS Sunglasses and BOSS suit
Forward-looking style

Introducing BOSS eyewear for 2017. Always on the look-out to capture something new, fashion and lifestyle blogger Marcel Floruss wears the latest collection. This modern double-bridge design crafted from refined aluminium is the perfect finish to his sharp business look.

Marcel Floruss wearing BOSS Sunglasses and BOSS suit Marcel Floruss wearing BOSS Sunglasses and BOSS suit
The modern gentleman

A man on the move, Marcel steps out in Cape Town, South Africa. He wears new square-framed sunglasses with aluminium temples featuring inner cork pads for maximum comfort.

Marcel Floruss wearing BOSS Sunglasses Marcel Floruss wearing BOSS Sunglasses
Blue-sky thinking

Chosen to front the campaign as a leader in the modern style arena, Marcel wears new vintage-inspired panto-shaped sunglasses with natural wood inlays at the temples

Marcel Floruss wearing BOSS Sunglasses Marcel Floruss wearing BOSS Sunglasses
Light and shade

Protect your eyes and head into the sun in style. Marcel completes dressed-down elegance for summer with new square-framed sunglasses in blue.

Marcel Floruss wearing BOSS Sunglasses Marcel Floruss wearing BOSS Sunglasses
Perfect opposition

Bringing together tradition and modernity, vintage-inspired square sunglasses in a tortoiseshell finish meet contemporary flat lenses for an innovative take on classic eyewear

Marcel Floruss wearing BOSS Sunglasses Marcel Floruss wearing BOSS Sunglasses
New horizons

A standout style, these panto-framed sunglasses feature advanced mineral glass lenses for durability, scratch resistance and ultimate visual clarity. This is sophistication in style and technology.

New men's opticals

Marcel Floruss wearing BOSS optical glasses Marcel Floruss wearing BOSS optical glasses
Marcel Floruss wearing BOSS optical glasses Black sunglasses, white shirt and light grey suit by BOSS
Glasses for him

Classic square to rounded panto frames, sleek lines and modern material combinations: explore the BOSS glasses collection to find the designs for you and your individual style

#LookAhead and watch

Shot on location in sun-drenched Cape Town, style stars Marcel Floruss and Lorena Rae offer their unique perspectives on how they stay ahead of the crowd

New women's eyewear collection

Lorena Rae wearing BOSS sunglasses Lorena Rae wearing BOSS sunglasses
New elegance

Take a look at the new women's collection of sunglasses and optical glasses for 2017. Model and Instagram star Lorena Rae brings her modern style to the collection. Here she wears round frames with a contrast metal double bridge, adding an understated feminine accent to her tailored ensemble.

Lorena Rae wearing BOSS sunglasses Lorena Rae wearing BOSS sunglasses
Modern femininity

Sharp, clean and effortlessly feminine: new cat-eye frames from the 2017 sunglasses collection add a distinctive element to Lorena's look

Lorena Rae wearing BOSS sunglasses Lorena Rae wearing BOSS sunglasses
Rose-tinted

These sunglasses are designed in a versatile neutral shade, perfect for jet-set lifestyles like Lorena's. They feature a double bridge in a rose gold finish, while leather-detail temples bring a unique tactile element.

Lorena Rae wearing BOSS optical glasses Lorena Rae wearing BOSS optical glasses
Style in focus

Amp up the new attitude of a look, whether it's business or pleasure. These cat-eye frames are shaped with refined corners and elegant metal temples inspired by the iconic BOSS cufflink design.

More from the campaign

  • Behind the scenes

    We invite you behind the scenes of our shoot as we catch up on set with BOSS eyewear campaign stars Marcel Floruss and Lorena Rae

  • "Look ahead and start your day right..."

    Marcel Floruss, fashion and lifestyle blogger

    New
  • “I look forward to you seeing what we’ve been shooting”

    Lorena Rae, model and social media star

    New
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