Whether on the runway, in store windows or at the company headquarters in Germany, the connection between BOSS and the Bauhaus movement is powerful, relevant and inspirational.
Artistic director of BOSS Womenswear, Jason Wu, designs clothes that are sold all over the world. “But that’s no reason why they can’t be exciting and beautiful,” he says. “Which is really the entire argument of the Bauhaus.”
Bauhaus Design inspiration on the runway
Jason Wu has named the Bauhaus movement as a key ongoing inspiration in his designs for the BOSS woman. His first collection, for Fall/Winter 2014, directly referenced the HUGO BOSS campus in Metzingen, Germany – a collection of ultra-modern, Bauhaus-style glass buildings set amid farms and forested hills. This contrast between architecture and nature – plus the aesthetic perfection intrinsically linked to the Bauhaus movement – has inspired every BOSS runway collection Jason Wu has produced to date.
“Bauhaus really seemed like a natural place to start,” Wu says. “There’s so much to draw from in terms of shape, design, ingenuity, material combinations… there is a sense of timelessness that makes it ideal for inspiration. That’s what I want to achieve with the clothes that I make – that they’re not just seasonal, that you can look back in 20 or 30 years and still feel like they’re relevant and wearable.”
From a pixel-design tweed in the Fall/Winter 2014 collection to graphic shapes on the Spring/Summer 2015 runway and curvilinear silhouettes in the current collection, the Bauhaus influence is clear.
“It’s about creating something more subtle, a new classic if you will,” Wu continues. “That’s always been very important to me, because I want to create things that last.”
Bauhaus-inspired window design
This autumn, BOSS store windows worldwide are being transformed with three different Bauhaus-inspired designs, named ‘the surface’, ‘the construction’ and ‘the abstract’. The concepts are inspired by the works of Bauhaus artists Paul Klee, László Moholy-Nagy and Josef Hartwig respectively. Hartwig’s 1924 chess game is directly referenced in the ‘abstract’ window designs, where spheres represent the female and cubes the male. Fittingly, HUGO BOSS was founded in the same year that Hartwig created his iconic wooden set.
The new window designs feature wood mannequins, soft felt cubes and mirrored balls in a strikingly modern and beautiful interpretation of the timeless Bauhaus aesthetic. They are the perfect showcase for the Bauhaus-inspired pieces from the latest collection, now available both online and in store.
The Bauhaus #itsalldesign – the international exhibition
A new exhibition at the Vitra Design Museum in Weil am Rhein, Germany, is sponsored by HUGO BOSS and explores the connection between the historic Bauhaus movement and contemporary design. HUGO BOSS is the only fashion brand included in the exhibition, which also includes contributions from Konstantin Gricic (designer of the new HUGO BOSS boat for Alex Thomson Racing), Adrian Sauer and Enzo Mari. The international exhibition is expected to travel for up to four years – follow us on Twitter for the latest updates.
The Bauhaus will celebrate its centenary in 2019. Yes this groundbreaking artistic movement continues to have powerful contemporary relevance to creatives from all disciplines.
“I think Bauhaus is a modern idea for me because it is always about combining tradition and innovation; something natural and something industrial,” Jason Wu concludes. “I think that couldn’t be more true about our world today. And so I think Bauhaus is perhaps more modern today than it was when it started.”