PARTY ON

Hangover? Sunday blues? Good thing you’re reading the HUGO Blog, because what could possibly be better now than browsing the latest fashion trends and music updates while playing all the brand new HUGO Tracks!?!
Which brings me to some questions I’ve been wanting to aks you for quite a long time. These are: Are you happy with the HUGO Blog? Are you missing something on the Blog? Or would you like to read more about a certain topic?
Tweet your thoughts and ideas @HUGOBOSS. So excited to hear from you and to party on with you here on the HUGO Blog!

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BLUE BEATS BLACK

This double-breasted smurf-blue HUGO coat is an instant winter wardrobe refresher. Check it out on top model Kasia Struss. Amazing, right?! Seems like this season I’m not going back to black. I’m choosing blue. How about you?

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ASYMMETRIC INVESTMENT PIECE

Are you looking for a classic winter coat with a modern twist? Well, it seems like I found one for the guys: It’s from the HUGO Winter 2012 collection and one of those classic yet modern pieces that will last longer than one season. Promise!

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GIMME LEATHER!

We at HUGO love leather details. They add a certain edgyness to a look. So without the leather part this dress from the HUGO Winter 2012 collection would only be a classic and simple piece. But thanks to the leather skirt it’s my must-have of the day.

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THREESOME

Three HUGO looks are all you need for a fashionable winter:
1. a casual yet stylish outfit
2. a chic evening look for dinner parties and clubbing
3. a sophisticated blue suit
One, two, three – go!

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FLORIAN DAVID FITZ IS MEASURING THE WORLD

German actor and HUGO fan Florian David Fitz stars in the film adaption of the German novel “Die Vermessung der Welt” (English title: “Measuring the World”) – in theaters from October 25th, 2012.
At the premiere of the movie in Berlin, Florian was sporting a huge smile and a brand new HUGO suit from the upcoming Spring 2013 collection. I don’t know about you, but I’m loving the suit-turtleneck-look. Stylish and keeps you warm. Thumbs up for Mr. Fitz!

Photos courtesy of People Image

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ONE DRESS IS ALL YOU NEED?!

The party season is about to start. At least on my agenda. Dinner invites, a vernissage, Christmas parties and even a first request about my plans for New Year’s Eve. Well, I bet you can already guess the impact those events have on my shopping behavior?! I’ve started to shop dresses, one per occasion, of course. My first pick? In this HUGO dress from the Winter 2012 collection I will make an artistic statement at the vernissage. What are you shopping for right now? Let me know on twitter.

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WINTER WINNERS

I fell in love with this HUGO dress the moment I spotted in on Poppy Delevigne on the red carpet at the HUGO Fashion Show. Paired with opaque tights it’s a winter winner. So is model Mathias Lauridsen’s HUGO menswear look. The classic grey pullover is a must in every man’s wardrobe. And why not stock up on perfectly cut shirts and slim ties? You can never have enough of those. Ok, now I am really in the mood for a little shopping spree – wanna join me?!?

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STRAIGHT

Straight and contemporary looks are the essence of HUGO. This winter, we remain true to our principles. HUGO Winter 2012 is a direct and straightforward collection – classic and modern pieces with surprising details. And with models Kasia Struss and Mathias Lauridsen we also picked two familiar HUGO faces for our collection shoot. They are both regulars on the HUGO runway and also stick to straight looks in their free time.
The winter collections are now in stores, so if you are planning to go shopping this weekend make sure you pop by to check out the new HUGO looks yourself.

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GET POPPY DELEVIGNE’S LOOK

Style icon, model and socialite Poppy Delevigne is known for her effortless yet glamorous style. So it was no surprise that all eyes were on the style-savvy blonde when she appeared on the red carpet at the HUGO Fashion Show in Berlin wearing a dress from the HUGO Winter 2012 collection.
The good news is that you can now shop Poppy’s look because the HUGO Winter 2012 collection is now available in stores and online. Wear the dress like Poppy with tanned bare legs at indoor events or pair it with opaque tights and a turtleneck or scarf.

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