Now you’ve already seen some insights from the HUGO womenswear fitting yesterday. So guess what’s next? Today, it’s time for the gentlemen and time to sneak a peek behind the scenes of the HUGO menswear fitting for the upcoming HUGO Fashion Show Spring/Summer 2013.
Bart de Backer, Senior Head of Creative Management HUGO Menswear, and HUGO stylist Tom van Dorpe picked out the final looks for the HUGO Fashion Show on July, 5th. As you can guess from the pictures, navy blue, cobalt and slate grey might play a major role for HUGO Menswear Spring/Summer 2013. But it’s just guessing… we will know it for sure in Berlin on July 5th when the looks are finally presented on the runway! Wanna see more behind the scenes shots? Follow me on twitter and instagramfor live updates.

As you know, when it comes to a menswear fitting, it’s also about enjoying some eye candy! The two male models Lennart Richter and Arthur De Valbray were in a good mood and kept joking around so we had fitting fun all day. This brings us to the point I’ve mentioned yesterday: introducing to you the people behind the HUGO brand, the designers, the stylist and the runway models. The people who are turning HUGO into a minimalist, avant-garde and classy fashion brand.
So today I’m introducing to you up-and-coming French male model Arthur De Valbray, who will also be walking the HUGO Fashion Show.

Whenever you see all creative HUGO minds gather in front of a pin board you know that the final fashion show looks are about to be selected. It’s the most joyful moment of a long day of fitting and styling the show looks. And that’s exactly what we’ve been up to at the HUGO BOSS headquarters yesterday and today.
Funnily enough this scene reminded me of pinning my own favorite looks, fashion pieces and inspirations on our virtual pin boards on pinterest. It’s addictive. Especially when there’s a sweepstake happening… However, when I want to deliver photos and inspirations as fast as possible, I share them on instagram and twitter. This is also where you can find all the behind the scenes snapshots from yesterday’s HUGO womenswear fitting and today’s HUGO menswear fitting.
This time, I would like to take the opportunity and introduce the people behind the HUGO brand, the designers, the stylist and our runway models here on the blog. These are the people who are turning HUGO into what it is: A firework of minimalist, avant-garde and classy fashion. So let’s start with our gorgeous up-and-coming fitting model Nadja Bender, who will also be walking the HUGO Fashion Show.

When it comes to loving fashion there is always one major event everyone is waiting for: The next fashion show. Now  I am happy to announce that the new HUGO Collection Spring/Summer 2013 will be presented at Berlin Fashion Week on July 5, 2012. And as always I will make sure you receive all behind the scenes news and gossip via twitter. Of course, we will also publish the video of the fashion show here on the HUGO Blog and on all mobile devices, so that you can all figuratively sit in the front row. If you know HUGO you must know that fashion show time also means that there are some exciting specials and experiences waiting for you…

Do you love pinning on pinterest as much as I do? Then take part in the very first HUGO Fashion Show sweepstake on pinterest… Follow us on pinterest and find out how to enter the sweepstake in the following post later on today here on the HUGO Blog.

Would you like to get to know the HUGO Tracks artists Nina Kraviz and Kasper Bjørke? Follow us on instagram where Nina and Kasper are sharing snapshots of their daily routine, their experiences and of the inspiring and interesting people they meet. Simply watch out for posts marked #byNina and #byKasper. Nina and Kasper will also play a major part in the HUGO Fashion Show, but I’ll tell you more about that later on.

Also coming up on the HUGO Blog: Interviews with HUGO designers Eyan Allen and Bart de Backer, exclusive snapshots from the fitting and insights on some up-and-coming models. Make sure you stick around!