What could possibly be better than having an intimate chat with our live stream host Patrice and our celebrity guests backstage at the HUGO Fashion Show asking them all the questions from my beloved  twitter followers? Nothing, right!? So here are the answers to “Does Eddie Redmayne sing in the shower?” and “How did Renée Zellweger loose all that weight after Bridget Jones?”. Enjoy!

Have you watched the full HUGO Fashion Show Fall 2013 yet? I have to admit that I’ve watched it several times and each time I take another look I spy some new sophisticated details. Cut-outs, for example, play a leading role in the HUGO Fall 2013 Womenswear Collection. They’re sexy in a very subtle and minimalist way. That’s what I love about HUGO. It’s always the right dose of femininity combined with a splash of coolness. So let’s take a closer look at the stunning floor-length evening dress model Dajana Antic was presenting on the runway.

On the day after the HUGO Fashion Show it was time for the re-see of the collection at the HUGO BOSS showroom. Let me quickly introduce the term “re-see” for those who are not working in the fashion business: A “re-see” is an appointment with the designer that usually takes places at a brand’s showroom or another lovely venue shortly after a new collection has been presented on the runway. Journalists and media representatives are invited to the re-see in order to get a closer look at the collection and to find out about the designer’s inspiration. This time, we also invited a few fashion bloggers to the re-see of the HUGO Fall 2013 Collection. So on Friday, January 18, I joined Helena Glazer (Brooklyn Blonde), Kimberly Pesch (Eat Sleep Wear), Cindy van der Heyden ( Come over to the dark side we have candy), Pelayo Diaz (Kate loves me), Kiki Albrecht (The Random Noise), Lara Maria Gräfen (Belle on Earth) and Anna Ponsa (Miss Nobody) in our Berlin showroom.

HUGO Womenswear designer Eyan Allen revealed his favorite pieces from the collection – amongst them the little red dress which had already caught my eye on the runway – and pointed out the subtle sexiness of the HUGO Fall 2013 Womenswear Looks. HUGO Menswear designer Bart de Backer explained that “the HUGO Fall 2013 Menswear Collection is about clean cuts, structures, couture and leather details and focuses on great outerwear with surprising details.”
To put the cherry on top, all bloggers got the chance to try on their favorite pieces from the collection. Pelayo went for a burgundy jumper while the girls fell in love with all the jackets and coats. I am already looking forward to the next re-see!

Images courtesy of Toni Nüsse.

I honestly don’t know how they do it, but our models are always in a good mood. Despite the jet lag and the waiting for their fittings, hair and make-up, they are always in for a joke and open for a chat. A few of the girls and boys are close friends with the designers and stylist Tom and so spending time together in the backstage area feels like a family reunion. Normally everyone’s got a great story to share. HUGO campaign model Karmen Pedaru got married on Tom’s birthday, December 14, and showed off her gorgeous wedding band. I found out that Hanne Gaby Odiele and Kasia Struss were roommates at the beginning of their career and I had a very intense discussion with Dajana Antic about teeth bleaching. Oh, and Nadja Bender just got her first tattoo. Like I said – family reunion.

Images courtesy of Toni Nüsse.

As soon as the fashion bloggers took over the red carpet at the HUGO Fashion Show in Berlin the cameras were flashing. First up was Cindy van der Heyden from the Netherlands who literally seduces her readers with fashion insights and daily looks on her blog “Come over to the dark side we have candy“. On the red carpet Cindy stayed true to her dark signature look in an iconic pant suit from the HUGO Spring 2013 Collection.
Contrary to Cindy fashion blogger Gala Gonzalez added a hint of color to her otherwise black look with a jacket from HUGO Winter 2012/2013 and was also sporting a fabulous maxi bag from the HUGO Spring 2013 Collection. It is just the perfect size and spacious enough to hold all of Gala’s camera equipment so she can capture the latest fashion for her blog “Amlul“.
Then a gorgeous Swiss blonde took over the red carpet – Kristina Bazan. On Kristina’s blog “Kayture” you can find very professional and editorialesque photos shot by her boyfriend photographer James Vyn. I have been a huge fan of her looks for a long time and it was a pleasure to finally meet her in Berlin.
Last but not least, Pelayo Diaz made an appearance on the red carpet. Known for his eye-catching and fashion-forward looks on his blog “Kate loves me” Pelayo surprised us all with a rather understated and elegant look in honor of the occasion.
I must say that I was smitten with Cindy, Gala, Kristina and Pelayo and that I look forward to meet them again in the near future. Make sure you check out their blogs and let me know your thoughts on twitter.

Images courtesy of Michael Tinnefeld (People Image).

This time I enjoyed the HUGO Fashion Show Fall 2013 from behind the scenes watching the models line up getting the final touch up from the hair and make-up artists and the designers themselves. I took as many snapshots as I could and uploaded them on instagram on twitter to let you take part in this exciting experience. Together with the designers Eyan and Bart I watched the show on a monitor backstage and enjoyed the excitement of the boys and girls exiting the runway. The thrill, the big smiles, the bustle – I loved it. It was great to watch the fashion show from a whole new perspective and I do hope you liked my snapshots?!? Let me know on twitter and we’ll continue experiencing new perspectives together.

Images courtesy of Toni Nüsse.

The HUGO Fall 2013 Collection presented in Berlin on Thursday is headlined “Reflection” and mirrors the counterpoint between past and future, nostalgia and novelty, tradition and innovation. The slim cuts are typical for HUGO. Couture fabrics, structures, leather details and innovative fabrics cause a surprise effect. My personal highlight is the sexy yet understated little red dress with the very deep V-neck presented by model Kasia Struss. The highlights from the menswear section are definitely all the coats and jackets – perfect cuts and interesting details. I am acknowledging the two designers Eyan and Bart with applause and cannot wait to get my hands on those fabulous pieces.

Images courtesy of Michael Tinnefeld (People Image)

What a great show! Have you watched it yet? For today I wanna share the fabulously spotted celebrities on the red carpet of the HUGO Fashion Show Fall 2013! The front row was packed with actors and it-girls: Gorgeous Renée Zellweger, the outstanding Edward Norton, Pixie Geldof, Eddie Redmayne and many many more. Have a look at the pics and stay tuned for all highlights and the looks of the HUGO Fashion Show Fall 2013!

Images courtesy of Michael Tinnefeld (People Image)

We’re about to get startet in a few hours for the HUGO Fashion Show Fall 2013. As you know there’s a lot of work to do before the catwalk gets revealed, the lights are switched on and the models are finally walking down the runway. So today I want to share some impressions of our preparations. And then it’s your turn! Follow me on twitter and instagram not just to get the latest news about the HUGO Fashion Show Fall 2013! I am also happy to answer all of your questions about the models, the show etc. – just keep tweeting them with #HUGO and enjoy the show!

Image courtesy Toni Nüsse