“Ladies first!” – this basic rule also applies to the fitting procedure. So yesterday, one day after the womenswear fitting, we started with the gentlemen. Bart de Backer, Senior Head of Creative Management HUGO Menswear, and stylist Kim Grenaa decided on the menswear looks for the HUGO Fashion Show Fall/Winter 2012. From the pictures you can guess that the soft tobacco color will play a major role in the collection… but it’s only a guess and we won’t know for sure until the HUGO Fashion Show starts and the Fall/Winter looks for 2012 are shown on the runway. So be sure to watch the live stream of the show and keep an eye out for our two fitting models William Eustace and Oliver Greb as they will also be walking the show!