Trends, fashion and lifestyle, provided by fashion insider Miss HUGO BOSS, including location tips, trend reports, behind the scenes material and exclusive fitting reports from HUGO.

MODEL WITH AN ART-ITTUDE

Sasha Pivovarova – also known as Sasha P – is not just any regular model. When she was first discovered in her hometown of Moscow, Russia, she was an art student at university. Italian Prada, on the other hand, had other plans with the gorge lady – “give her an exclusive, three-year-contract” – Prada-people said in Italian (I think?) – and so they did, and Sasha P moved to NYC and began her hectic adventure as one of the most sought-after models on the planet. And as icing on her beautiful muffin (… did that sound wrong?) she has now defined a completely new type a beauty. CUDOS. Contracts with the biggest fashion-houses in the world, countless magazine covers – five of these for the prestigious Italian Vogue – is part of her fairytale career. And in this very moment, the Sasha P-lady can be experienced in the current HUGO image campaign, shot in a deserted, icy hotel building in Manhattan, NYC.

… and the art is constantly part of her art-ittude – on and off shoots. She scrambles and scribbles everywhere, and on anything. Not only is she an angle transcended the Earth, she has also made sure that she will be remembered after she flies back home. Her art has been widely exhibited, and even published in French Vogue – and right now Sasha P and Karl Lagerfeld are illustrating a book together – well, just another day at the office.

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GIFTS FOR HIM

Let me help you find the most stylish holiday gift for your boyfriend, fiancé, husband or best friend. What about this fancy briefcase in the HUGO signature color red? It also comes in black and it’s both, stylish and useful, so men will like it for sure. Convinced? If not, play it safe and get him a pair of gloves. But no socks, please!

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HELLO THERE!

Allow me to introduce myself – my name is Kim Grenaa, I’m (well hello…) years, and I live in the über-fashion hub of Scandinavia – Copenhagen. I am the creative director of the most prestigious Danish fashion agency, GrenaaBuchard, and what is more, the stylist and creative consultant for HUGO Menswear and Womenswear.
When I am not in Copenhagen, I surf the wave of international fashion (wow – that makes me sound so cool). I’m present at almost all (okay, I admit it – ALL) fashion shows across the globe, and I get widely inspired by what I come across. Nonetheless, having digested my impressions, I definitely see a clear inspiration from Danish – not pastry – but style. That’s really what my job is all about – (kind of cupid-ish) – shooting Nordic-fashion-tradition-arrows into the (…well bullseye) of the international fashion scene.
Wrapping myself in a bow, I end this introduction by letting you know that I let myself inspire – and this never-ending-all-consuming inspiration I pack with my, in my already overloaded luggage, and bring to the catwalk of international fashion. So my dear friends – brace yourselves – from now on, I will influence (read: entertain) you monthly.

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MAKE A STATEMENT!

Make a statement under the Christmas tree with the silver statement jewelry from the current HUGO collection! I bet every fashionista will be thrilled to unwrap a piece of HUGO bling jewelry  - including myself. Pssst, girls, it may help to share this post with a little hint on your Facebook wall or in your Twitter stream…

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HUGO BOSS TALK FEATURED LOOK: PERFECT GENTLEMAN

This is exactly how I picture the perfect gentleman: He’s wearing an elegant slim fit suit and classic derbies. A look that will never be out of style! If you want to loosen it up, just wear a striped T-shirt like Eyan Allen in the HUGO BOSS TALK Edition One instead of the classic white shirt.

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HUGO BOSS TALK FEATURED LOOK: LADY IN BLACK

Each edition of the HUGO BOSS TALK features special looks reflecting the mood and atmosphere of the movie. So for the first edition of the HUGO BOSS TALK we picked two classic and timeless looks, one for her and one for him. So let’s start with the look for the ladies: This laid-back version of the little black dress is an allrounder and perfect for the office, business dinners and also for a fancy night out with friends. Pair it with black booties for a fashionable style!

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GO BEHIND THE SCENES – HUGO BOSS TALK EDITION ONE

You have already seen the first edition of the HUGO BOSS Talk online TV series – if not, watch it here – and now it’s time to take a peek behind the scenes of the shoot at the Soho House in Berlin. Enjoy the exclusive making-of video!

[YouTube s2gR3VP6zSU]

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WATCH NOW – HUGO BOSS TALK EDITION ONE!

Finally the day has come, the first edition of our brand new online TV interview series HUGO BOSS Talk is out now on HUGOBOSS.com and on the HUGO BOSS YouTube Channel. The first edition of the HUGO BOSS TALK series sees Yukimi Nagano, the vocalist of the Swedish band Little Dragon, and Eyan Allen, the Creative & Brand Director of Womenswear at HUGO BOSS, discussing Grace Jones, creativity, success and the quest for inspiration. Enjoy!

[YouTube 0ycvFDK_-ys]

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GO XMAS SHOPPING WITH A FASHION ICON IN NYC!

 

If you like us on on facebook, follow us on foursquare or are connected to me on twitter you may have already heard the great news: HUGO BOSS is raffling off an exclusive celebrity shopping experience with an international fashion icon in New York on December 13 to 15, 2011. Like us on facebook and follow us on foursquare to find out how to enter the sweepstake. We will soon reveal the fashion icon who will go Xmas shopping with the winner, but feel free to start guessing…

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SIGNAL RED

If you are going to opt for a bright color this season, it has to be signal red! Those of you who don’t want to stand out from the crowd in a signal red head to toe look can start by pairing one eye-catching item with black or grey. Here are my signal red favorites from the current HUGO Collection!

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