Fierce and endearingly lo-fi, hence the band name Eight Bit Tiger. Be their friend. And download “Numbers”, a track from the Chicago band’s debut EP, right here on the HUGO Blog.
It may look like we’ve ventured into the film business or that we are going a little nuts here at the HUGO BOSS headquarters, but neither is the case. This is just one of our latest projects for the HUGO brand and by now I am sure you all know that HUGO is all about surprises, about being different, contemporary and exquisite!
So why did we make the British top model James Rousseau scream in front of the HUGO camera? Rest assured that we will soon disclose the secret.
No, it’s not Chaka Khan’s old band, Rufus; it’s an Australian trio that adds two umlauts to those U’s to make Rüfüs. How do you pronounce it? We have no idea, but the vocals are velvety, and in this remix by SymbolOne, the beats and strings are strong.
Remember Cornershop? Yes, that one. Brimful of Asha… (Forty-five!) Well, they’re still making music. In fact, they have been for almost twenty years, constantly evolving their quirky, disco-inspired musical template to stay in step with the times. Their newest song is super catchy, and the stop-motion animation video for it is even more addictive. Have a look; have a listen; and, hey, why not take a free download?
It’s been over three years since we last heard from Brazilian dance-rock group CSS, but at long last, they’ve got a new album on the way. This is one of the songs from the upcoming album, “Hits Me Like A Rock,” featuring a cameo from none other than Bobby Gillespie, the singer of the brilliant Glaswegian band, Primal Scream.
Rimer London is our favorite new Dutch music maker. The aesthetic fits in perfectly with ours – classy, understated and modern (if we do say so ourselves). This song in particular, “Put Your Gun Away”, has had us clapping along at the HUGO HQ all week.
Because I know you guys just can’t get enough of Jared Leto as the new face of the HUGO Just Different fragrance, I have got a special treat for you today: Besides the smashing commercial, which you probably have seen by now, there is also an exclusive Making-of Video. It takes you behind the scenes of the video shoot in New York. Lean back and enjoy!
Twin Sister is a quintet from Long Island, NY that makes loose-fitting pop music. We’re obsessed with their new song, “Bad Street,” a slowed-down disco nod to Stereolab. The video is pretty fun, too. It was filmed at a birthday celebration at the home of the super cute lead singer of the band, Andrea Estrella.
If you like the track, you can download it for free right here. We suggest listening to it over and over and over again until the full record comes out on Domino at the end of September (here’s the website for Domino in Deutschland if you like to speak the German).
Reverso 68 is the UK-based production duo of Phil Mison and Pete Herbert, two long-time DJs, who have remixed everyone from The Juan MacLean to Richard Dorfmeister. “Well Heeled” is characteristic of the classic Reverso sound – rooted in early disco, spaced out and fun.
Turns, differences, directions. HUGO Just Different takes its claim on the new fragrance literally and explores new territories with the first ever interactive YouTube experience named “KINO”. An interactive video, where the move of your head controls the story.
You have to see it to believe it, so visit the official HUGO BOSS TV YouTube Channel right away. You just need to enable your webcam and you are right in the middle of a truly head-turning experience.