Straight and contemporary looks are the essence of HUGO. This winter, we remain true to our principles. HUGO Winter 2012 is a direct and straightforward collection – classic and modern pieces with surprising details. And with models Kasia Struss and Mathias Lauridsen we also picked two familiar HUGO faces for our collection shoot. They are both regulars on the HUGO runway and also stick to straight looks in their free time.
The winter collections are now in stores, so if you are planning to go shopping this weekend make sure you pop by to check out the new HUGO looks yourself.