JEFF KOONS - ART BASEL 2012
As a partner, HUGO BOSS is endorsing the first solo exhibition of the American artist Jeff Koons in a Swiss museum.
HUGO BOSS has already been closely linked with the artist for over 15 years. In 1997 the company
featured the famous flower sculpture PUPPY at the opening of the Guggenheim Museum in Bilbao. In 2001
Jeff Koons created a huge collage for HUGO BOSS. The most recent cooperation was seen again in Bilbao in
November 2011: the monumental Jeff Koons PUPPY was 'dressed' once more completely with flowers and
plants with the support of HUGO BOSS. The JEFF KOONS exhibition can be seen from 13th May until
2nd September in the Fondation Beyeler. Statues, paintings and sculptures offering an impressive overview of
his distinctive works of art are on display. An absolute MUST for art lovers!