29/07/2014 |

ANTHROPOCENE by Marco Brambilla

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03.09.2014 | Arts

Art meets HollywoodIntroducing Marco Brambilla

He made a name for himself in Hollywood as a director of blockbusters such as "Demolition Man". Today, Marco Brambilla is one of the most innovative video artists of our time. At the end of the Nineties, the native of Milan said goodbye to the dream factory that is Hollywood in order to regain his artistic freedom. Since then he has applied his passion for the art of film and love for social engagement to themes such as media consumption and civilization. Numerous solo exhibitions worldwide, such as at the New Museum in New York and at the Kunsthalle Bern, have paid tribute to his work. For the opening of the BOSS flagship store on Columbus Circle in New York last year he created an impressive video installation, screened on the glass façade of the Time Warner building. The work entitled “Anthropocene” using two interconnected video sequences was an artistic impression of the location itself. The special geography and topography of the place together with the adjacent Central Park was the central feature of the piece.

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"His art," wrote the New Yorker, was "compelling and sensitive enough to rekindle a belief in the medium of film." Since 2007, Brambilla has also busied himself with elaborate video collages. The Megaplex trilogy, consisting of the work "Civilization" (2008), "Evolution" (2010) and "Creation" (2012), is so far one of the largest projects of the now 54-year-old. Using, amongst other elements, clippings and characters of classic Hollywood movies he created a new story in HD or 3D quality. In collaboration with HUGO BOSS the trilogy was on view earlier this year at the Berlin gallery Michael Fuchs.

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