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Pre-Fall 2017
HUGO Reversed

The HUGO Reversed is back, and this time the signature mirrored logo gets shadowy new looks. The latest collection explores a world inspired by film noir and the long, dark highways of the American West. For unconventional attitude, HUGO adds a sense of mystery to its unmistakable logo, almost obscuring it with the prints beneath. This is certainly not playing by the rules of the logo.

Reversed style

The power of three

Pre-Fall presents three unique designs – the profile of the femme fatale, a close-up of the moon's surface and a full moon design. Dress it up or dress it down: the new HUGO Reversed will always make an impact.