'HUGO Man' – the unconventional men's fragrance that comes in a very unusual flacon. It will strike you with its original mingling of intensively fresh sea breezes and the masculine spiciness of its woody notes. The green, masculine base harmonises perfectly with refreshing aquatic head notes and the unmistakable scent of apples.
Yout time is now. HUGO Man is designed for those who dare to live their dreams. The fresh fragrance delivers a confidence boost with every spray, while its minimalist flacon has grown into an icon over the past 20 years.
Leading the way to embrace his own dreams, actor Zac Efron embodies the spirit of the new fragrance. He was shot for the campaign by acclaimed photographer Rankin, while the film was captured by renowned director Anthony Mandler
Seize the day: Zac was photographed against the dynamic backdrop of New York's skyline at sunrise
MORE ABOUT THE CAMPAIGN
Discover more from the HUGO Man fragrance campaign. Film star Zac Efron was chosen for his unique and daring spirit, perfectly respresenting the drive to pursue every aspiration that the fragrance stands for.
BEHIND THE SCENES
See the campaign in the making with actor Zac Efron
JOIN THE MOVEMENT
Now it's up to you. Dare to take that first step to your own adventure.