The BOSS suit collection: impeccable tailoring for every day. Find your style now.
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Discover the wedding collection for men
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Discover the Spring/Summer 2017 collection
Discover the jeans guide from BOSS Orange for men and women
Explore the BOSS Green Premium Golf collection, featuring technical fabrics and innovative details
Discover weather-protective performance styles designed with advanced elements
Designed for the modern man on the move
Discover the Spring/Summer 2017 Collection
Discover the HUGO Reversed design
Explore the different sides of the HUGO suit, from unique design to styling. This is your suit, your way.
Woven from completely pigment-saturated wool yarn, the Superblack suit offers unparalleled depth of colour to create a look that always makes an impact
See the Superblack suit like never before, pushed to its limits by cliff diver David Colturi
Innovative design, unique attitude: the Superblack is no ordinary suit. Find out more about this icon of the HUGO Man collection.
"That liberating feeling of launching through the air – I felt like James Bond, getting away from the bad guys." With these words, David Colturi sums up the energy of the campaign.
Find out more about the individual elements in the making of the project.
The dizzying heights and jagged rocks of Malta's coast provided a breathtaking backdrop
Ranked among the best cliff divers in the world, David used his talents for a unique purpose
Every aspect was meticulously planned in order to capture the dive perfectly from every angle
David launched himself off a cliff a height of almost 30 metres to perform the spectacular stunt
With seeming ease, David performed a series of flips and twists before plunging into the water