Wardrobe Staples offers the classics of menswear, untouched by trends, but elevated in true BOSS style.
Alex Thomson has successfully completed the Vendée Globe, sailing the HUGO BOSS around the world single-handedly in an extraordinary display of skill and endurac
Engineered for pared-back modern style, the exclusive BOSS for Mercedes-Benz collection features innovative fabrics and streamlined designs.
Introducing the Spring/Summer 2017 collection
Discover the new Spring/Summer 2017 collection
Find your perfect jeans
Explore the range featuring game-ready polo shirts and apparel
Designed for the modern man on the move
Step up your style and performance with new sneakers from BOSS Green
Explore the different sides of the HUGO suit, from unique design to styling. This is your suit, your way.
Woven from completely pigment-saturated wool yarn, the Superblack suit offers unparalleled depth of colour to create a look that always makes an impact
See the Superblack suit like never before, pushed to its limits by cliff diver David Colturi
Innovative design, unique attitude: the Superblack is no ordinary suit. Find out more about this icon of the HUGO Man collection.
"That liberating feeling of launching through the air – I felt like James Bond, getting away from the bad guys." With these words, David Colturi sums up the energy of the campaign.
Find out more about the individual elements in the making of the project.
The dizzying heights and jagged rocks of Malta's coast provided a breathtaking backdrop
Ranked among the best cliff divers in the world, David used his talents for a unique purpose
Every aspect was meticulously planned in order to capture the dive perfectly from every angle
David launched himself off a cliff a height of almost 30 metres to perform the spectacular stunt
With seeming ease, David performed a series of flips and twists before plunging into the water