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Spring/Summer 2016 Counter culture

HUGO Spring/Summer 2016 takes us to Venice Beach, a magnet for skaters since the 1970s. Explore a collection of geometric monochrome designs, relaxed silhouettes and sharp, graphic prints, all inspired by the fashion, graffiti and artwork of this unique movement.

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Superblack

The HUGO SUPERBLACK suit stands out with inimitable colour depth and intensity. Woven from an innovative yarn, this unique fabric creates the ultimate black suit that will never go unnoticed.

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Logo rework

Spring/Summer 2016

Logo rework

The HUGO logo is emblazoned across sweatshirts and T-shirts in a new reversed interpretation. The graphic design features on monochrome backgrounds playing with this central symbol.

Grey suit and white sweatshirt by HUGO Grey suit and white sweatshirt by HUGO

SWEATSHIRTS

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Print t-shirt by HUGO

PRINT T-SHIRTS

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Shorefront style

Looking to the palms silhouetted against the Venice Beach sun, a graphic and abstracted take on the tree-lined shore is printed onto jersey and reworked as an intricate knit on an oversize sweater

Print sweater and grey trousers by HUGO

SWEATERS & CARDIGANS

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SWEATERS & CARDIGANS

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Sneakers by HUGO Sneakers by HUGO

Summer sneakers

Sporty low-tops in the finest leather are clean and modern. In bold block colour, a contrast rubber sole grounds the shoe in the skater-inspired world of HUGO Spring/Summer 2016.

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White dress with black color blocking by HUGO White dress with black color blocking by HUGO

LOOKBOOK

HUGO WOMEN

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