Close
Product image

Shop the look

Coming soon

Navigate to previous image Navigate to previous image

    Unleash your potential

    The HUGO Your Suit, Your Way campaign breaks the rules of tailoring to reveal the unique attitude of the Superblack suit. For the latest from HUGO, including new launches, check out our social channels.

    THE COLLECTION

    CAMPAIGN FILM

    THE SUIT

    The Superblack suit

    HUGO Man

    Innovative design, unique attitude: the Superblack is no ordinary suit. Woven from unique pigment-saturated wool yarn, the suit offers unparalleled depth of colour.

    THE PROJECT

    Your suit, your way

    “It’s two very different worlds"

    Thrill-seeking cliff diver David Colturi reveals more about this unique stunt, completed while wearing
    the unmistakable HUGO Superblack suit

    HOW TO WEAR IT

    THE STORY

    Individuality

    “Dressing up for the dive was a very interesting and different experience for me.” David Colturi

    Independence

    "That liberating feeling of launching through the air - I felt like James Bond, getting away from the bad guys. Mission successful." David Colturi

    Confidence

    “I really go all out when I wear a suit… You know the age-old saying 'dress to impress'.” David Colturi

    COMPLETE THE LOOK

    Channel the confidence to go beyond your limits with a HUGO suit

    DIVE DEEPER