Unleash your potential
The HUGO Your Suit, Your Way campaign breaks the rules of tailoring to reveal the unique attitude of the Superblack suit. For the latest from HUGO, including new launches, check out our social channels.
The Superblack suit
Innovative design, unique attitude: the Superblack is no ordinary suit. Woven from unique pigment-saturated wool yarn, the suit offers unparalleled depth of colour.
Your suit, your way
“It’s two very different worlds"
Thrill-seeking cliff diver David Colturi reveals more about this unique stunt, completed while wearing
the unmistakable HUGO Superblack suit
“Dressing up for the dive was a very interesting and different experience for me.” David Colturi
"That liberating feeling of launching through the air - I felt like James Bond, getting away from the bad guys. Mission successful." David Colturi
“I really go all out when I wear a suit… You know the age-old saying 'dress to impress'.” David Colturi
Channel the confidence to go beyond your limits with a HUGO suit