Blouse, trousers by HUGO Blouse, trousers by HUGO
Spring/Summer 2017

Digital Oasis

Enter the Digital Oasis for Spring/Summer 2017, exploring the crossing on- and offline worlds, and those who live at the intersection. The new collection features relaxed tailored silhouettes and modern, feminine suiting with unconventional HUGO details.


Ultimate combinations

Coat by HUGO Coat by HUGO
Pattern by HUGO Pattern by HUGO
Desert shade

Feminine print meets beautiful colour: the cactus flower is the print of the season, while a rich aubergine hue takes suede and lustrous fabrics to the next level.

Women's highlights

Shop the look

The campaign

  • Spring/Summer 2017 – Digital Oasis

    Introducing a cast of bright young things captured in the desert by photographer Harley Weir. Discover more from Digital Oasis with a glimpse into the campaign stars' experiences with digital.

  • "I really wanted to be me and my own voice."

    Devon Aoki, model and actress

  • "Is it not like fireworks?"

    Kiki Willems, model