The Spanish photographer duo Hunter & Gatti belong to the elite in international fashion photography. In this interview, Hunter & Gatti, one of the most sought-after photographer duos in the world, talk about their work. Their specialty: masterful use of light, merging photography with artwork, and an interdisciplinary approach.
You are a creative duo, which is unusual in photography. How do you make it work?
Perhaps it works because photography has changed a lot. In former times, there was only the photographer and the camera. To control the picture, you could only use a Polaroid. Now, you also have the computer. As a duo, you can keep an eye on the camera and on the picture. You have different perspectives of what’s going on. We’ve noticed that working as a duo sometimes makes it easier to receive feedback from clients during shootings, because nobody wants to disturb the photographer. He can be reached more easily through his partner. This helps the client and the photographer.
How would you describe your personal style?
What makes Hunter & Gatti so special?
The most important thing in our photography is the light. Everything is controlled by the light. There are photographers who work more spontaneously; they have more freedom with catching the right moment. We are not afraid of working spontaneously, but we want to create a perfect environment. Inspiration from artwork is also essential for us; our work is always connected with art. We like to play with the photos, like changing the color, painting over them, and things like that. We try to give things a kind of personality, even if they don’t have one in the real world.
You’ve worked for HUGO BOSS several times.
What’s special about the brand?
We’re being totally honest when we say this: What we appreciate a lot with HUGO BOSS is the great teamwork. The creative team at HUGO BOSS has a great vision of what it needs to have. It’s not like they just give you the input and you are the one who has to find the solution. We work as a team. It’s an open feedback situation, which makes the work very inspiring and easier for both sides. And for sure it helps us get really great pictures.
Can you give us three essential tips for when we’re in front of the camera?
In general, don’t try to be anyone else, and don’t create a barrier between you and the situation, don’t get shy. Because then you cannot express what you are. And that’s what it’s all about: Be what you are.
Creating an atmosphere in which the person of front of the camera can express him- or herself is important for our work. Coming back to HUGO BOSS: For BOSS, we had some shootings with athletes who were no professional models. These people sometimes feel weird about putting their hands in positions they’re not used to. To make them feel confident, it is important to show them that you know exactly what you want and what you are doing.
You see fashion as a subject of art and work as artists as well. What interests you about working with fashion?
Of course fashion can be a subject of art; for us, everything can be art. It depends on the perspective and the point of view. An editorial for a magazine can be just something commercial and it can be something like art. What we find interesting is that it is a way to show the world that you are living in.
Thank you for the interview.