Working with British model Edie Campbell, Artistic Director Jason Wu handpicked world-class fashion and portrait photographers Inez van Lamsweerde and Vinoodh Matadin for the BOSS Womenswear Fall/Winter 2015 campaign. The creative duo are known for their minimalist approach, which complements the look and feel of the sleek and dramatic new collection perfectly.
Campbell is no stranger to the BOSS Womenswear scene, having been the face of BOSS for the Fall/Winter 2014 campaign and opening the latest show at New York Fashion Week. The British model returns on fine form for the Fall/Winter 2015 collection, reclaiming her throne as the face of BOSS.
But the drama wasn’t limited to the aesthetics during this eventful shoot: the collection was being shown in New York during the runway show the evening before. Ever the professionals, the creative team sped across the continent overnight to make it to the West Coast shoot in time.
The distinctive campaign features sharp, simple lines that evoke the best of architectural modernism, fusing form and function to futuristic effect. The industrial mood of the set was constructed by stacking together hundreds of layers of anthracite felt. These soft, curved layers add depth and structure to the precise, linear collection, which is offset by Campbell’s casual self-confidence.
Check out the campaign video for the full behind-the-scenes story: