READY FOR THE FUTURE?

This is what I call a modern evening gown: Black leather meets geometric print. A futuristic look for a grande entrance on the red carpet or a chic soiree. HUGO womenswear designer Eyan Allen knows exactly what women want: To look charming and strong at the same time. Mission accomplished!

PS: You may have already guessed that this look is also part of the exclusive and strictly limited HUGO Fashion Show Pieces collection, which is now available online and in selected stores.

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LADY IN BLACK – AND RED

Black and red are the two most seductive colors. So let’s mix them and dress up in a feminine red and black geometric print dress or a powerful black and red pantsuit. Classy yet alluring – I love this combination and I’m more than happy that HUGO womenswear designer Eyan Allen has designed these two amazing looks for the HUGO Fall 2012 collection. To a ladylike fall!

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NEW IN!

Take a look at the mannequins in the shop window of our store in Aventura, Florida and tell me, do you recognize the looks?

If you have watched the HUGO Fashion Show Fall/Winter 2012, you have seen them all walking down the runway. Now, the sought-after HUGO Fashion Show Pieces are exclusively available at selected stores in Germany, the Netherlands, Italy, Great Britain, France and the USA. Yeah! Ever since I saw model Josefine Nielsen in that gorgeous maxi print dress at the HUGO Fashion Show, I’ve been dying to get my hands on it. And now I can. And so can you!

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THE GENTLEMAN’S OVERCOAT

If you are contemplating buying a new elegant coat for the cold season, then go for this black floor-length version as seen on the HUGO runway. In no time you’ll be strolling down the street like a gentleman of the old school. Team it with minimalist houndstooth patterns and leather gloves. There you go…

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PATTERN IS KING

There’s nothing like an eye-catching pattern. It literally screams: “Fashion is fun!” right in the middle of all the unicolored outfits. Naturally, this HUGO Fashion Show Piece is for the brave fashionistas only, because all eyes will be on you. Feeling not so brave today? Check out all the other HUGO Fashion Show Pieces.

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HELLO AGAIN

This is black-white-madness: I’m officially obsessed with these amazing pieces and pics. It’s time now to share another round of gorgeous campaign pics from HUGO Fall 2012. Our stunning Danish supermodel Freja Beha Erichsen remains true to herself even in this fall presenting the minimalistic HUGO Fall 2012 campaign which is available in stores and online. Craving for a comeback for the next season, Freja, please?!

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INDIAN SUMMER ORANGE

When the leaves are starting to fall… oh wait. Fall is not here yet, but the HUGO Fall 2012 looks are. And I’ve spotted the most amazing color: A bright Indian Summer Orange. Perfect for a vanishing summer tan. I’m especially craving the first look’s blazer. It would look fabulous with a white shirt and a pair of skinny jeans, don’t you think?! I’m also a big fan of short sleeved turtlenecks – they’re perfect for the office and this orange one will definitely spice up any look.

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B&B – BROWN AND BLACK

“Never wear black with brown” is possibly the most outdated fashion rule of all. So please forget about what your mom or grandma taught you about fashion and take a look at the these two fabulous HUGO runway looks, which are now exclusively available in selected stores and online.
PS: Be sure to check out all the other HUGO Fashion Show Pieces!

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WHITE DREAMS

Even though autumn and winter still seem to be far away, I’ve already started my wish list for the fall/winter season. And, of course, the exclusive and strictly limited HUGO Fashion Show Pieces have immediately caught my eye. I mean how cool is it to shop the looks you’ve seen walking down the runway?
So instead of dreaming of white sandy beaches, I am dreaming of this gorgeous white coat and how perfect it would be for a New Year’s Eve party or a night out at the opera or theater (no more freezing in my little black dress). Oh, and the draped white blazer is one fabulous eye-catcher. I think I would pair it with leather leggings and stilettos. Or maybe denim? Seems like my wish list is endless… how about yours?

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THE PURPLE SUIT

It’s eye-catching. It’s fashion-forward. It’s progressive. Maybe a little provocative. You either love it or hate it. It’s a statement piece. It’s a HUGO Fashion Show Piece – strictly limited and only available at selected stores and online.
Any thoughts? Tweet me @HUGOBOSS.

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