Spotted at the New Faces Award 2012 in Berlin: German actress Alice Dwyer in this beautiful HUGO outfit. Guess what? I’m totally digging this gorgeous striped suit. Surely also because it’s a kind of boyfriend style: Easy tailored, but still elegant and very classy. It’s the most casual combination but in a red carpet way. Its comfort level remained high as well as the elegance. In combination with her blouse in transparent black this style is a welcome change on the dressy red carpet show!
A well fitting sporty jacket can do just this: Whether you prefer an urban or a classic style, a sporty jacket is a day to night fashion item that can fit into either style. And the best part is: it creates a great impression to! For the summer ahead I’ve rounded up some of the hottest styles in men’s sporty jackets from the current HUGO summer collection 2012. If you don’t already own a well-fitting sporty jacket, it should be the first thing you get for this summer!
Spotted #2: Jessica Joffe, the tall german model, who used to work at The Observer. It’s a quick snap at the “GRAZIA Best Dressed Award 2012″ in Berlin. One look at Jessica Joffe’s outfit and you’ll see why I think this lady always seems to get it right. I love everything about her look. Her luminous red hair is the most gorgeous contrast to the beautiful Yves Klein blue HUGO dress. And of course she got the award for „Best Dressed Newcomer“!
Spotted #1: HUGO Fragrances Ambassador Jared Leto in HUGO at the Wild Aid benefit in San Francisco which took place on Friday evening. I just love his pure style! Didn’t he look fabulous?
This is simply a great all-round dress. From every angle, aspect and perspective, it does what you want. And a little bit more. And at any time! It is the only dress you need – the Allrounder from the current HUGO collection. Wear it with your favorite heels for the office party, with your hight waist leather belt for family gatherings or simply as it is for a summer barbecue. Mix and match it as you like! For those of you who haven’t got one yet: I strongly recommend an Allrounder in every lady’s wardrobe!
HUGO has arrived in Japan! What to expect from a HUGO Store opening event? Apparently a lot. The official opening of HUGO Store Herbis Osaka on April 3rd 2012 was a great night and also a great time to catch up with people. In addition to the celebrities, Claus-Dietrich Lahrs, CEO of HUGO BOSS AG, came to celebrate the opening. After strolling through the shop with impressive sights, I enjoyed the delicious food and drinks. After a long day with many new impressions, you should be sure to end your day in a great party, right? That’s what I did! And for all of you who haven’t been there yet – I strongly suggest a visit soon!
Easy on the eye and easy on the body – that’s what I like most this summer! There’s nothing too complicated: The tailoring is relaxed. There is a touch of A-line in the shapes of dresses and blouses are ultra-light and fluid. If the tailor says relax – think easy and enjoy the beautiful styles from HUGO Womenswear Summer 2012 collection - now available in stores and online.
Who said layers were just for winter? Spring’s breezes and summer’s sun is bringing fresh approaches to lines, layering and color combinations. As we enter summer 2012, a new silhouette is discovered that permits you to layer clothes during the summer months. We’re seeing lighter fabrics and fresher palettes come around with an obvious touch of summer sensuality. HUGO also plays with layers: they are extended and cropped, combined and overlapping.
Color blocking is on! And it just makes me happy. It’s a refreshing change from the pretty dark dominant black, grey and brown from Fall/Winter. Bold, solid-color pieces like jackets with low, easy pockets and reshaped pants work together to create a color explosion. For your inspiration check out some great styles from the HUGO Menswear Summer 2012 collection.
My favourite part of spring is enjoying the sun peeking through the clouds. Top model Kasia Struss shows us how to do it in her style. She gets into the summer spirit wearing oversized sunglasses with her beautiful dress from the HUGO Summer 2012 collection. Enjoy the sun!
