Enjoy the highlight looks of the HUGO Fall/Winter 2012 Collection, that was presented at Berlin’s “Old Masters Museum”, the Gemäldegalerie, on Thursday. The minimalist collection features fabulous patterns, flowing fabrics, pop colors and luxurious materials. The HUGO Fashion Show was simply breathtaking and the HUGO designers Eyan Allen and Bart de Backer earned standing ovations from the guests!
Opened this past fall, Oukan71 has many faces, but its dominant persona is Japanese. Originally an outgrowth of a short-term charity project conceived with Japanese designers, it is now a permanent location offering a store, restaurant and café – defining itself as “a concept store for the Japanese and international avant-garde.”
The venue extends over two levels behind the most striking façade in the vicinity, namely Kronenstrasse 71 – literally “Crown Street,” which also gave its name to the location: “oukan” is Japanese for “crown.” The first step inside jumpstarts the experience: the awesome cylindrical glass door whooshes wide automatically, providing access to the upper floor through an open stairwell. The first level showcases unisex looks from selected designers. A sweeping circular staircase leads up to the second floor, which houses furniture and design items along with womenswear – and the restaurant/café.
Here Japanese cooks prepare fresh delicacies behind the oval bar. The homemade pastries are to die for – try the macaroons created by a former Tim Raue patissier! They’re a must-have accompanied by the freshly prepared matcha latte (green tea) or as the crowning glory following up a light lunch. Choose from a range of Japanese specialties including onigiris (a type of rice sandwich), ochazuke (a tea-based rice soup), red beet carpaccio and much more. All prepared fresh using organically grown ingredients and choreographed with a special eye for detail.
Check in with us on foursquare to get macaroons for 2,50 € or a Matcha Latte for 3,20 € for FREE!
The front row at the HUGO Fashion Show Fall/Winter 2012 was packed with celebrities. From actors to it-girls, everyone flew in to Berlin for this highlight. Georgia May Jagger, Jared Leto, Julianne Moore and Sky Ferreira were all dressed up in HUGO for the occasion and demonstrated that the HUGO collection is sexy (see Georgia’s dress), classy (see Julianne’s outfit), outstanding (see blogger Bryanboy’s colorful look) and cool (see Sky and Jared’s looks). Can’t get enough of the red carpet photos? You can find more photos on the HUGO BOSS facebook page! Speaking of facebook, have you entered the HUGO Fashion Show sweepstake yet?
Although still a relative newcomer to the scene, Transit is already a fixture in central Berlin: a hot spot for locals and out-of-towners alike, offering reasonable prices in a perfect setting between Hackischer Markt and Rosenthaler Platz, not far from the HUGO Store. A fashion-savvy crowd packs the place every evening, drawn by the very yummy food and cool concept. Just think: an Asian take on tapas. The best way to feast is the traditional mix & match common in southeastern Asia: order lots of small dishes for 3 euros each and then share. Open 365 days a year, Transit is THE place for hip urbanites to meet in Mitte. The downside to all this popularity: tables are hard to come by, especially during Fashion Week, so make sure you call ahead and reserve!
Check in with us on foursquare to get appetizers for 3 € & an exclusive HUGO bracelet for FREE!
Wow, what a show! I hope you all enjoyed it as much as I did. Have you all watched the live stream of the fashion show? For those of you who missed it, the video of the HUGO Fashion Show Fall/Winter 2012 will soon be available here on the HUGO Blog! Top models Karlie Kloss, Joan Smalls, Liu Wen, Mathias Lauridsen, William Eustace and up-and-coming model Josefine Nielsen were amazing on the runway and I pretty much loved the feminine yet cool collection, especially all the fabulous colors like bubble gum pink and neon orange. How about you? Let us know your thoughts on twitter or facebook and don’t forget to enter our fashion show sweepstake on the HUGO BOSS facebook page – watch the video of the HUGO Fashion Show, which will available shortly, and win some awesome prizes! Last but not least, I also enjoyed watching the who’s who in the front row… Jared Leto, the face of HUGO Fragrances, actress Julianne Moore, actor Rupert Everett, Jenson Button, Georgia May Jagger, Pixie Geldof, fashion blogger and HUGO Blog guest editor Bryanboy and many more.
Get ready for the HUGO Fashion Show Fall/Winter 2012! The live stream will start in a few hours at 01:30 p.m. (CET)! Wanna know what’s on the schedule? At 1:30 pm it’s time for the live interviews from the red carpet and backstage reports and then, at 2:00 pm, the official HUGO Fashion Show will start! But there’s more… On the HUGO BOSS facebook page, you can take part in the fashion show sweepstake and win fabulous prizes. But make sure you watch the fashion show, because then you’ll definitely know the right answer…
Please note that the sweepstake on facebook is only available for the following countries: Austria, France, Germany, United Kingdom, United States.
Welcome to the final fitting for the HUGO Fashion Show tomorrow! All the models are in a good mood, especially model Sara Blomqvist, who really seemed to enjoy getting a manicure. Everyone’s pretty excited about the show and I hope you are looking forward to it as well. We will be streaming the HUGO Fashion Show Fall/Winter 2012 live here on the HUGO Blog tomorrow. At 01:30 p.m. (CET) we’ll begin with the red carpet coverage and the backstage interviews and at 02:00 p.m. (CET) the fashion show will start.
For now enjoy HUGO Menswear designer Bart de Backer’s personal video message at the end of the post and stay tuned for more backstage updates on twitter.
[YouTube Fz81BKDlir4]
As the traditional closing party, the FIN is the ultimate proof that the Berlin Fashion Week really is over. This year, for the fifth time, the end of the event will be celebrated on the Saturday, attended by the city’s fashionistas and design debutantes. Anyone who has anything to do with the fashion circus shows up here to put the week to bed. FIN is organized by the Fashion Week daily DERZEIT and nothing is left to chance: it’s a sure thing that the designers, models, photographers, stylists and fashion people of all types and hypes will be heating up the dance floor and burning up every last ounce of energy until the sun rises – when they can finally fall into the waiting taxis and head home. A Berlin Fashion Week original, and not to be missed!
Celebrate the end of Berlin Fashion Week at the FIN Closing Party at the KTV Club. Check in on foursquare on January 21st, 2012, to score a place on the guest list!
It’s not easy to find a calm eye in the storm of activity raging around central Berlin. Last year the offices of the former creative agency NoMoreSleep (friends of friends) were converted into a coffee shop – in tandem with the guys from the Berlin startup coffee label Mykona. Ever since, NoMoreSleep has been an oasis for rest and relaxation in the German capital, a safe and peaceful haven to sip your cappuccino – or the more “now” alternative, a cup of the freshly filtered brew. People-watching is part of the total package: the café is situated on one of Berlin’s hip boulevards, so you can safely watch the hustle and bustle from your seat behind the picture windows. And if that’s still too much action, take refuge in the secluded rear courtyard (unfortunately not really a winter option).
HUGO BOSS and „No more sleep“ make sure you get your daily dose of caffeine during Fashion Week! Check in with us on foursquare to receive a coffee for 2,20 € & a special HUGO bracelet for free!
[YouTube 0hvnv-k2fUU]
If you are spending time in Berlin this week or the next, make sure you follow us on foursquare and take advantage of our special Fashion Week deals at the HUGO HOT LOCATIONS. Watch the video to get an overview of all the up-and-coming places we’ve picked! Every single location will be presented on the HUGO Blog in the following days, so check back to find out more about the new places to be!
