HUGO FASHION SHOW FALL 2013

HUGO WOMENSWEAR FITTING

MISS HUGO BOSS / 12.01.2012 / FASHION & LIFESTYLE / FASHION SHOW

Yesterday, all creative minds of the HUGO brand met up in the HUGO Showroom for the HUGO Womenswear fitting for the upcoming HUGO Fashion Show. Of course, I sneaked in to shoot some behind the scenes photos for you guys (you can see more on instagram and twitter). Everything went smoothly and Eyan Allen, Creative and Brand Director Womenswear, and stylist /HUGO Blog editor Kim Grenaa were happy with every single look. Eyan even took out his sketchbook and quickly designed a skirt to replace one look’s trousers on the spur of a moment. Kim and Eyan will also be giving interviews before the show, so be sure to watch the live stream here on the HUGO Blog starting at 01:30 p.m. (CET) on January 19, 2012.

Everybody, who entered the HUGO Showroom yesterday instantly fell in love with the new HUGO collection for Fall/Winter 2012 and on January 19, 2012, you’ll see for yourself! But for now, take a look behind the scenes:

HUGO FASHION SHOW FALL/WINTER 2012

MISS HUGO BOSS / 11.01.2012 / FASHION & LIFESTYLE / FASHION SHOW

[YouTube RJDTRZArLWQ]

Save the date! The HUGO Fashion Show Fall/Winter 2012 will be streamed live here on the HUGO Blog on January 19, 2012, at 01:30 p.m. (CET)! It’s gonna be amazing and I’m sure you’ll enjoy the live stream presented by Hadnet Tesfai and Patrice. Sign up now so you won’t miss any news and updates on the show!

On facebook, we are celebrating the show with the HUGO Fashion Show sweepstake. Watch the live stream to get the correct answer and win fabulous prizes. Apart from that, you can keep in touch with me by following me on twitter and on my brand new instagram account (it’s addictive, believe me!). So feel free to tweet your questions and comments @hugoboss. Looking forward to reading from you!

FIRST LOOK – SEAN O’PRY FOR HUGO SPRING 2012

MISS HUGO BOSS / 08.01.2012 / FASHION & LIFESTYLE

No wonder Sean O’Pry, the male star of the HUGO Spring 2012 campaign, is one of the most successful male models of the moment. He is beautiful and very talented. I met him at the HUGO fitting and backstage at the HUGO Fashion Show in July and ladies, hold your breath, he’s also likeable, relaxed and witty. That’s exactly what makes him the perfect ambassador for the HUGO brand this season.

FIRST LOOK – FREJA BEHA ERICHSEN FOR HUGO SPRING 2012

MISS HUGO BOSS / 07.01.2012 / FASHION & LIFESTYLE

Freja Beha Erichsen, one of the most in-demand models du jour, is the star of the HUGO Spring 2012 campaign. The Danish model has appeared on countless magazine covers such as VOGUE, Harper’s Bazaar and Glamour Magazine to name only a few. Plus, Freja is seriously one of the coolest models I’ve ever met and therefore the perfect girl to present the reduced and avant-garde HUGO Spring 2012 collection.

HUGO SEQUINED JACKET – THE WINNERS

MISS HUGO BOSS / 05.01.2012 / FASHION & LIFESTYLE

[YouTube RSNCr0zkJLE]

The lucky two winners of the HUGO Sequined Jacket sweepstake are Jared A. and Fabien B.! Congratulations!

MADE TO PARTY!

MISS HUGO BOSS / 27.12.2011 / FASHION & LIFESTYLE

The HUGO Sequined Jacket. Limited to 250 pieces. Made in Germany. Made for you to party in style! Enter now to win the jackets with the number 1 and 250!

BRYANBOY’S SEQUINED LOOK

MISS HUGO BOSS / 22.12.2011 / FASHION & LIFESTYLE

International fashion blogger @Bryanboy dazzles in the HUGO Sequined Jacket at the Celebrity Shopping Experience with Chloë Sevigny in NYC. The glamorous jacket is available in a limited edition of 250 pieces and you can win two of them! Yay! To find out how, click here.

Speaking of the Celebrity Shopping Experience, I believe I haven’t blogged the video of it yet. So here it is, enjoy!

[YouTube rDSAnhbEcSw]

WIN TWO HUGO SEQUINED JACKETS

MISS HUGO BOSS / 20.12.2011 / FASHION & LIFESTYLE

[YouTube RSNCr0zkJLE]

The HUGO Sequined Jacket is a masterpiece and limited to 250 pieces, each with a unique number on the inside pocket. This glamorous eye-catcher will outshine any other festive jacket, that’s for sure! Now, watch the video to see the jacket in action!

As a special Holiday bonus, I am raffling off two of the HUGO Sequined Jackets: The jacket with the number 1 in size 50 and the jacket number 250 in size 48. To enter the sweepstake simply write me an e-mail at miss_hugoboss@hugoboss.com with the subject “HUGO Sequined Jacket size 48″ or “HUGO Sequined Jacket size 50″ and include your full name and address. The sweepstake is open until January 3rd, 2012.The following terms and conditions apply. The winner will be drawn by lot on January 4th, 2012. Good luck!

GIFTS FOR HIM

MISS HUGO BOSS / 13.12.2011 / FASHION & LIFESTYLE

Let me help you find the most stylish holiday gift for your boyfriend, fiancé, husband or best friend. What about this fancy briefcase in the HUGO signature color red? It also comes in black and it’s both, stylish and useful, so men will like it for sure. Convinced? If not, play it safe and get him a pair of gloves. But no socks, please!

MAKE A STATEMENT!

MISS HUGO BOSS / 10.12.2011 / FASHION & LIFESTYLE

Make a statement under the Christmas tree with the silver statement jewelry from the current HUGO collection! I bet every fashionista will be thrilled to unwrap a piece of HUGO bling jewelry - including myself. Pssst, girls, it may help to share this post with a little hint on your Facebook wall or in your Twitter stream…