
This season is all about contrasts. Here are my two favorites from the HUGO Fall/Winter Collection: A white shirt with black sleeves from the HUGO Menswear section and for the ladies a silk blouse with two contrasting patch chest pockets.

This season is all about contrasts. Here are my two favorites from the HUGO Fall/Winter Collection: A white shirt with black sleeves from the HUGO Menswear section and for the ladies a silk blouse with two contrasting patch chest pockets.

The party season is about to start and I would usually recommend a LBD (Little Black Dress) for occasions like Christmas dinners and New Year’s Eve celebrations, but instead I suggest you take a look at the thigh-high HUGO slit dress in the pictures. Top model Karolina Kurkova is sporting the up-to-date version of a long black evening gown on the HUGO runway. I say: Opt for long and black this season and flash a hint of leg! Let’s get the party season started!


…is Jared Leto, the new face of HUGO Fragrances. On Friday night, Jared Leto attended the German GQ Men Of The Year Awards in Berlin, Germany. He won the award in the category style. Great choice we think, just look at the stylish red HUGO suit he rocked on the red carpet!

Here’s what makes this HUGO jacket from the Menswear Fall/Winter Collection 2011 perfect: The slim fit, the dark grey color, the asymmetric zipper and the hood. Made of virgin wool, it’ll keep you warm and comfy. I like!

This season, I am in love with one particular material mix: Wool and leather. No wonder, the HUGO coat in light grey with black leather sleeves has already made it to my closet. Also on my wish list: The chic shift dress with leather detail, which is just perfect for the office. And there is also a fabulous wool coat with leather sleeves in the HUGO Menswear line. Wanna know where you can try on those fabulous pieces? Simply use our store locator to find your closest store. Happy material mixing!



HUGO Fans, we have some news for you on our fragrances: Watch the latest HUGO Fragrances Commercial featuring Jared Leto. Take a look!
[YouTube 9G3PeojmiWY]

It’s Miami Horror for HUGO! Don’t Benjamin, Daniel, Aaron and Josh look fancy in their HUGO Super Black Suits?! By the way, I like it when men are pairing an elegant suit with a basic T-shirt – it makes the whole look much more casual and laid-back.



Yesterday night, Miami Horror played an exclusive live gig at the HUGO Store in Berlin. Two hundred invited guests came to celebrate the cooperation of HUGO Tracks and Miami Horror with drinks and finger food, among them actress Jennifer Ulrich, Susan Höcke, Nadine Warmuth, Kai Schumann and Patrice Bouedibela. The dresscode of the evening was inspired by the new HUGO Superblack suit: All black. Take a look at the photos and stay tuned for more exclusive material from my talented co-editors Miami Horror!











Those of you, who are addicted to the Doctor’s Diary Series, know the German actor Florian David Fitz. He is a huge fan of the HUGO brand and is frequently spotted in our HUGO Store in Berlin. We are proud that he is also wearing HUGO in his recent movie, “Maennerherzen und die ganz große Liebe”. He’s got talent… and style!


I guess it’s high time for me to properly introduce myself. On my twitter profile, it says that “I’m your source to the fabulous world of HUGO BOSS providing you with all the inside information and the latest gossip.” That’s true. But apart from sharing the latest gossip and news on twitter, I also have a “real” job in the department of communication in our headquarters in Metzingen, Germany. I am a PR coordinator, twitter bird, blogger and fashion enthusiast. Our showroom is my second home and if you are looking for the latest issues of fashion magazines, you are likely to find them in the pile on my desk. I am a huge fan of our latest HUGO Collection and currently craving this grey chunky knit dress.

When it comes to music, I count on HUGO Tracks, but since recently I am also a big fan of 30 Seconds to Mars. Might have something to do with Jared Leto being the face of our new HUGO Just Different fragrance.
My favorite shopping event of the year is VOGUE Fashion’s Night Out. Yesterday, we were celebrating FNO in our three stores in downtown NYC and today, I am flying back to Germany for the FNO in Duesseldorf. Swing by if you are there, tweet along and stay tuned for live-updates and exclusive news!