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HUGO Red – our daring new fragrance for men – is all about pushing boundaries. So we let Jared Leto – the face of HUGO Red – have his say. Watch Jared talk about boundaries, breakthroughs, pressure and originality and get inspired!
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Today I would like to invite you to go behind the scenes at the shoot of the TV commercial for HUGO Red – our latest HUGO Fragrance for men. Watch HUGO Fragrances ambassador Jared Leto talk about the shoot, the crew and director Jonas Åkerlund. Feeling inspired? Then you may also want to check out the HUGO Red Clashes Contest on YouTube.
HUGO Red – our daring new fragrance for men – is all about pushing boundaries. This is why we kicked off the quest for the most original videos on YouTube. We are looking for unique and creative performances of all kind, so are you ready to take up the challenge? Submit your video clip now on the HUGO BOSS YouTube channel and vote for the most outstanding performances. Red means go!
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Do you know what I love most about our fashion shows? It’s the hustle and bustle backstage before the show. Designers, models, make-up artists, hair stylists, photographers and cinematographers – all the busy bees gather at the model line up and are busy until the final second when the lights are turned off, the sound is switched on and the show finally starts. So let’s take in this special atmosphere and sneak a peek behind the scenes at the HUGO Fashion Show Fall 2013 in Berlin.
Summer has officially arrived – in stores. The summer collections are out now and I don’t know about you, but I am craving colorful summer pieces right now. So let me take you behind the seams at the shooting for our HUGO Summer 2013 lookbook to get into the right mood. Bright orange and popping yellow will certainly do the job!
The HUGO twitter pieces are selling out fast, so hurry if you want to get your hands on them. I’m loving the blouse and slim-cut cigarette pants and right now I am debating to get the lightweight summer scarf as well. The cute bird print is such a great way to freshen up your spring wardrobe. Plus the highly coveted pieces come in the two pastel colors of the moment – mint and candy pink. Perfection!
Even though the lovely Nina Kraviz won’t be posting on the HUGO Blog anymore and has already posted a sweet “Goodbye”, she will stay with us. How? The beautiful singer, producer and DJ is the face of our current HUGO Deep Red Fragrance campaign. Nina is such a good fit for the HUGO brand – a strong and independent woman with a mind of her own. But no more words from me, let’s get inspired by a quote from Nina herself: ”I am just doing what I am doing and what I feel. I have never been afraid of mistakes. If you do make a mistake, just get up and go on!”
Yes, that’s the way HUGO women do it.
Danish singer Mads Langer is looking sharp in HUGO Spring 2013 on the latest cover of GAFFA – Scandinavia’s number 1 music magazine.
It is always amazing to see how the original sketch from the designer comes to life. From draft to sample to production to store. The sketches always inspire my imagination and help me focus on the pieces instead of the model and the look as a whole. This is also why I like to share them here on the HUGO Blog. So when I got my hands on a sketch of one of the twitter-inspired pieces I just had to show it to. A fitted blazer, a slim cut blouse and the HUGO signature slim cut cigarette pants – a contemporary and progressive look with a decent dose of playfulness.
Dear Tweethearts and HUGO Blog Followers,
I am excited to present you the very first twitter-inspired designs from the current HUGO Spring 2013 Collection. As a twitter-addict I am head over heels in love with the bird print. It’s so summery and it clearly makes a statement. The print comes in mint green and light pink on blouses, pants and scarfs. My advice: get your hands on one of those pieces before they’re gone.
XOXO
Miss HUGO BOSS
