When it comes to loving fashion there is always one major event everyone is waiting for: The next fashion show. Now  I am happy to announce that the new HUGO Collection Spring/Summer 2013 will be presented at Berlin Fashion Week on July 5, 2012. And as always I will make sure you receive all behind the scenes news and gossip via twitter. Of course, we will also publish the video of the fashion show here on the HUGO Blog and on all mobile devices, so that you can all figuratively sit in the front row. If you know HUGO you must know that fashion show time also means that there are some exciting specials and experiences waiting for you…

Do you love pinning on pinterest as much as I do? Then take part in the very first HUGO Fashion Show sweepstake on pinterest… Follow us on pinterest and find out how to enter the sweepstake in the following post later on today here on the HUGO Blog.

Would you like to get to know the HUGO Tracks artists Nina Kraviz and Kasper Bjørke? Follow us on instagram where Nina and Kasper are sharing snapshots of their daily routine, their experiences and of the inspiring and interesting people they meet. Simply watch out for posts marked #byNina and #byKasper. Nina and Kasper will also play a major part in the HUGO Fashion Show, but I’ll tell you more about that later on.

Also coming up on the HUGO Blog: Interviews with HUGO designers Eyan Allen and Bart de Backer, exclusive snapshots from the fitting and insights on some up-and-coming models. Make sure you stick around!

HUGO’s show in Berlin on January 19th was a bit like going to heaven, in every sense – not just because of the clothes. The show location resembled what I’d imagine checking in to heaven would look like: the models appeared from a brightly lit ‘door’ onto a glossy catwalk, set beneath sky-high ceilings supported by white columns. Very chic and futuristic. The day started off pretty heavenly too, as we popped by Julianne Moore’s hotel room in the morning for a quick fitting. (Yes, my job rocks.) Moore of course looked stunning in everything, and we decided on a sleek black suit and a crisp white shirt.

When we arrived backstage, things were not quite as calm and serene as Moore’s hotel suite – around lunchtime, the seamstresses were still putting the final touches to all the looks, which meant the clothes didn’t actually arrive until twenty minutes before the show. Panic! But hey, what’s a show without a bit of an adrenaline rush? Thankfully, everything went perfect, although we did have to make one adjustment: originally, über-model Karlie Kloss was meant to close the show, but we swapped her with Danish newcomer Josefine Nielsen. The reason? The stripy floor-length dress looked like a below-the-knee frock on the super tall Karlie.

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Have you ever wondered who’s in charge of the runway walks at HUGO BOSS? It’s choreographer Carlo Castro, who has worked with so many famous models that it’s hard to keep track. Watch him explain the different walks, talk about his job, his favorite girls, and about how he started his career as a “translator”. And when you are strolling down the street the next time just keep in mind: “Little arms, little hips – that’s the classic walk!”

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I must admit that I am fascinated by models. Not only are they extremely good-looking and somehow beaming with joy and beauty, but most of them are also friendly, spontaneous and open-minded. At least, this applies to all the models I’ve met so far. So when I ran into top model Mathias Lauridsen and newcomer Josefine Nielsen backstage at the HUGO Fashion Show in Berlin I took the chance to ask them about their job and lifestyle. Luckily our camera team was there to record everything on tape. Hello spontaneity! I hope you enjoy watching Mathias and Josefine, who – by the way – had the honor to close the fashion show, talk about their lifestyle, the new HUGO Fall/Winter 2012 collection and about how they started their careers.

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Let’s fight the Monday blues with some red carpet glamour, shall we?!? Watch Hollywood actress Julianne Moore talk about dressing up for special events and see what Jenson Button predicts for the next Formula 1 season. Speaking of Jenson Button, have you watched his video message on facebook yet? We’ve just reached one million fans on the HUGO BOSS facebook page – yay – and Jenson was the first one to congratulate us on this incredible success.

And if you just can’t get enough, head over to our YouTube channel, where you can find plenty of videos that may help you glamorize your Monday!

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Watch Jared Leto, the ambassador of HUGO fragrances, on the red carpet at the HUGO Fashion Show Fall/Winter 2012 in Berlin talk about both, his acting and music career, and about his burden of being handsome!

How time flies! It’s been a week since the presentation of the HUGO Fall/Winter 2012 Collection at Berlin Fashion Week and right now, we are going through all the videos and photos that were recorded and taken behind the scenes and on the red carpet to offer you some more exclusive insights! In the meantime, you can listen to the latest HUGO Tracks, download the new feature track for free and if you happen to be in Berlin, join us on foursquare to unlock special deals at the HUGO Hot Locations until Saturday!

Before a fashion show, the backstage area is abuzz with hair and make-up artists, models, designers, photographers and crew members. The tension is rising and I always admire how the models have learned to block out the noise around them. They’re sitting with their iPads listening to music or skyping with their friends and family. Another thing I love about the backstage area is watching the make-up artists work on the show look. This time, the show look for the girls was all about silver and gold with hair pieces and glitter eyeshadow. Very glamorous and the perfect fit for the minimalist HUGO Fall/Winter 2012 Collection.

Enjoy the highlight looks of the HUGO Fall/Winter 2012 Collection, that was presented at Berlin’s “Old Masters Museum”, the Gemäldegalerie, on Thursday. The minimalist collection features fabulous patterns, flowing fabrics, pop colors and luxurious materials. The HUGO Fashion Show was simply breathtaking and the HUGO designers Eyan Allen and Bart de Backer earned standing ovations from the guests!

The front row at the HUGO Fashion Show Fall/Winter 2012 was packed with celebrities. From actors to it-girls, everyone flew in to Berlin for this highlight. Georgia May Jagger, Jared Leto, Julianne Moore and Sky Ferreira were all dressed up in HUGO for the occasion and demonstrated that the HUGO collection is sexy (see Georgia’s dress), classy (see Julianne’s outfit), outstanding (see blogger Bryanboy’s colorful look) and cool (see Sky and Jared’s looks). Can’t get enough of the red carpet photos? You can find more photos on the HUGO BOSS facebook page! Speaking of facebook, have you entered the HUGO Fashion Show sweepstake yet?