WATCH NOW! #HUGO ROCKS BERLIN HUGO FASHION SHOW FALL 2013 ON HUGOBOSS.COM

THE HUGO FASHION SHOW – FIRST LOOK

Wow, what a show! I hope you all enjoyed it as much as I did. Have you all watched the live stream of the fashion show? For those of you who missed it, the video of the HUGO Fashion Show Fall/Winter 2012 will soon be available here on the HUGO Blog! Top models Karlie Kloss, Joan Smalls, Liu Wen, Mathias Lauridsen, William Eustace and up-and-coming model Josefine Nielsen were amazing on the runway and I pretty much loved the feminine yet cool collection, especially all the fabulous colors like bubble gum pink and neon orange. How about you? Let us know your thoughts on twitter or facebook and don’t forget to enter our fashion show sweepstake on the HUGO BOSS facebook page – watch the video of the HUGO Fashion Show, which will available shortly, and win some awesome prizes! Last but not least, I also enjoyed watching the who’s who in the front row… Jared Leto, the face of HUGO Fragrances, actress Julianne Moore, actor Rupert Everett, Jenson Button, Georgia May Jagger, Pixie Geldof, fashion blogger and HUGO Blog guest editor Bryanboy and many more.

Tweet This!

WATCH & WIN – THE HUGO FASHION SHOW LIVE STREAM!

Get ready for the HUGO Fashion Show Fall/Winter 2012! The live stream will start in a few hours at 01:30 p.m. (CET)! Wanna know what’s on the schedule? At 1:30 pm it’s time for the live interviews from the red carpet and backstage reports and then, at 2:00 pm, the official HUGO Fashion Show will start! But there’s more… On the HUGO BOSS facebook page, you can take part in the fashion show sweepstake and win fabulous prizes. But make sure you watch the fashion show, because then you’ll definitely know the right answer…

Please note that the sweepstake on facebook is only available for the following countries: Austria, France, Germany, United Kingdom, United States.

Tweet This!

BACKSTAGE UPDATE!

Welcome to the final fitting for the HUGO Fashion Show tomorrow! All the models are in a good mood, especially model Sara Blomqvist, who really seemed to enjoy getting a manicure. Everyone’s pretty excited about the show and I hope you are looking forward to it as well. We will be streaming the HUGO Fashion Show Fall/Winter 2012 live here on the HUGO Blog tomorrow. At 01:30 p.m. (CET) we’ll begin with the red carpet coverage and the backstage interviews and at 02:00 p.m. (CET) the fashion show will start.

For now enjoy HUGO Menswear designer Bart de Backer’s personal video message at the end of the post and stay tuned for more backstage updates on twitter.

[YouTube Fz81BKDlir4]

Tweet This!

BEHIND THE SCENES AT THE HUGO MENSWEAR FITTING

“Ladies first!” – this basic rule also applies to the fitting procedure. So yesterday, one day after the womenswear fitting, we started with the gentlemen. Bart de Backer, Senior Head of Creative Management HUGO Menswear, and stylist Kim Grenaa decided on the menswear looks for the HUGO Fashion Show Fall/Winter 2012. From the pictures you can guess that the soft tobacco color will play a major role in the collection… but it’s only a guess and we won’t know for sure until the HUGO Fashion Show starts and the Fall/Winter looks for 2012 are shown on the runway. So be sure to watch the live stream of the show and keep an eye out for our two fitting models William Eustace and Oliver Greb as they will also be walking the show!

Wanna see more behind the scenes shots? Follow me on twitter and instagram for live updates.

Tweet This!

HUGO WOMENSWEAR FITTING

Yesterday, all creative minds of the HUGO brand met up in the HUGO Showroom for the HUGO Womenswear fitting for the upcoming HUGO Fashion Show. Of course, I sneaked in to shoot some behind the scenes photos for you guys (you can see more on instagram and twitter). Everything went smoothly and Eyan Allen, Creative and Brand Director Womenswear, and stylist /HUGO Blog editor Kim Grenaa were happy with every single look. Eyan even took out his sketchbook and quickly designed a skirt to replace one look’s trousers on the spur of a moment. Kim and Eyan will also be giving interviews before the show, so be sure to watch the live stream here on the HUGO Blog starting at 01:30 p.m. (CET) on January 19, 2012.

Everybody, who entered the HUGO Showroom yesterday instantly fell in love with the new HUGO collection for Fall/Winter 2012 and on January 19, 2012, you’ll see for yourself! But for now, take a look behind the scenes:

Tweet This!

HUGO FASHION SHOW FALL/WINTER 2012

[YouTube RJDTRZArLWQ]

Save the date! The HUGO Fashion Show Fall/Winter 2012 will be streamed live here on the HUGO Blog on January 19, 2012, at 01:30 p.m. (CET)! It’s gonna be amazing and I’m sure you’ll enjoy the live stream presented by Hadnet Tesfai and Patrice. Sign up now so you won’t miss any news and updates on the show!

On facebook, we are celebrating the show with the HUGO Fashion Show sweepstake. Watch the live stream to get the correct answer and win fabulous prizes. Apart from that, you can keep in touch with me by following me on twitter and on my brand new instagram account (it’s addictive, believe me!). So feel free to tweet your questions and comments @hugoboss. Looking forward to reading from you!

Tweet This!

BACKSTAGE BUZZ AT THE HUGO FASHION SHOW

The red carpet was by far not the only crowded place at the HUGO Fashion Show. The backstage area was buzzing with models, make-up artists and hair stylists. Catch a glimps of the atmosphere backstage in our interview with the famous british model Jourdan Dunn, who told us how she relaxes before a show and watch make-up artist Pep Gay giving tips for the perfect make-up for the hot summer months.

Tweet This!

EYAN ALLEN’S VISION FOR SPRING/SUMMER 2012

Backstage at the HUGO Fashion Show Spring/Summer 2012, we had the opportunity to talk with Eyan Allen, the Creative & Brand Director for HUGO, about the new collection and his inspiration for the looks of Spring/Summer 2012. Enjoy!

Tweet This!

CELEBRITY INTERVIEWS

As you might already know, no HUGO Fashion Show is complete without a lot of famous celebrities joining the event. And of course, HUGO BOSS TV had the chance to get some of them on the mic for an exclusive interview on the red carpet.

I picked out my three favourite interviews: Famous Hollywood actress Hilary Swank talks about her newest project, upcoming Canadian acting talent Ryan Kwanten telling us about his work on “True Blood” and the son of the acclaimed actor Jeremy Irons – Max Irons – talking about his years as a model during drama school. Enjoy!

Tweet This!

CATHERINE MCNEIL’S COMEBACK AT HUGO

Backstage at HUGO, I recognized a familiar face. Top model Catherine McNeil was celebrating her comeback after a one-and-a-half-year break at the HUGO Fashion Show last Thursday. She had the honor to close the show in a ravishing look with white pants and a long dress with leather detail.

Tweet This!