Trends, fashion and lifestyle, provided by fashion insider Miss HUGO BOSS, including location tips, trend reports, behind the scenes material and exclusive fitting reports from HUGO.

LADY IN BLACK – AND RED

Black and red are the two most seductive colors. So let’s mix them and dress up in a feminine red and black geometric print dress or a powerful black and red pantsuit. Classy yet alluring – I love this combination and I’m more than happy that HUGO womenswear designer Eyan Allen has designed these two amazing looks for the HUGO Fall 2012 collection. To a ladylike fall!

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HELLO AGAIN

This is black-white-madness: I’m officially obsessed with these amazing pieces and pics. It’s time now to share another round of gorgeous campaign pics from HUGO Fall 2012. Our stunning Danish supermodel Freja Beha Erichsen remains true to herself even in this fall presenting the minimalistic HUGO Fall 2012 campaign which is available in stores and online. Craving for a comeback for the next season, Freja, please?!

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INDIAN SUMMER ORANGE

When the leaves are starting to fall… oh wait. Fall is not here yet, but the HUGO Fall 2012 looks are. And I’ve spotted the most amazing color: A bright Indian Summer Orange. Perfect for a vanishing summer tan. I’m especially craving the first look’s blazer. It would look fabulous with a white shirt and a pair of skinny jeans, don’t you think?! I’m also a big fan of short sleeved turtlenecks – they’re perfect for the office and this orange one will definitely spice up any look.

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MELLOW YELLOW

Music-wise, a Donovan song from the 60s does not belong here on the HUGO Blog at all – and I guess the HUGO Tracks boys agree with me one hundred per cent. But fashion-wise, I am really digging the colorful 60s. And I just wanted to share these looks from the HUGO Fall 2012 collection with you to show you that a splash of yellow can truly work miracles. Especially during the fall/winter season which is usually dominated by dark colors. So let’s save some shafts of sunlight for fall, shall we?!

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CHECKED

Check out checked shirts this fall. And no, I don’t mean the comfy lumberjack shirts you guys love to wear with destroyed jeans on the weekend, but perfectly tailored shirts with decent checked prints. They instantly spice up any business suit and they also work with jeans, of course. Get some inspiration from the HUGO looks for fall 2012!

PS: For an advanced styling go for a checked coat – oh so very preppy!

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OF BAGS AND MEN

Females consider bags an essential accessory. However, with men it’s a complete different story. There are men who wouldn’t be seen dead carrying a handbag and then there are men who go with the fashion movement sporting the latest designer bags. I am clearly more into the latter. Why? First of all, keys, mobile phone and wallet simply don’t fit into a skinny pants’ pockets – and I’m a huge fan of skinnier-fit clothing, especially of the HUGO menswear collection, of course. Secondly, as much as I love oversized bags, I’m getting tired of carrying my boyfriend’s belongings. And last but not least, bags simply are a useful idea. So it’s time to emancipate, guys. Meaning? Get you own stylish-yet-casual bag like this one from the new HUGO Fall 2012 collection.

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LEOPARD PRINT

I love leopard prints. Always have and always will. And now that I have laid eyes on the new HUGO Fall 2012 collection’s orange leopard print I’m desperately craving for some new leopard statement pieces. So far I’ve spotted the print on a blouse, a dress and a scarf, which are all now in stores. So this summer I’m going to pass on the summer sale and move right on to the new fall pieces!

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SPRING/SUMMER 2013 ON PAPER

We are right in the middle of summer 2012. The thermometer at the HUGO BOSS headquarters in Germany shows 30 degrees and I am sitting on my desk marvelling at Bart de Backer‘s sketches for HUGO Spring/Summer 2013. You’ve already seen some of the looks on the HUGO runway in Berlin on July 5th (and if not, you can watch the HUGO Fashion Show Spring/Summer 2013 here), but for me it’s always a pleasure to see the sketches on paper. I’m amazed by the detailed drawings including each seam and each pocket. So even though spring/summer 2013 is far away, I thought I treat you to an exclusive sneak peek! And thank you, Bart, for sending over the sketches!

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COLTON HAYNES AT THE TEEN CHOICE AWARDS

And the Teen Choice Award for the best look goes to (drum roll) Colton Haynes for pimping a classic grey suit with a bright yellow v-neck – all by HUGO, of course.
The Teen Wolf star dazzled in HUGO on the red carpet at the 2012 Teen Choice Awards on Sunday. Time to learn a lesson from Colton: For once, think about personal touches instead of wearing a suit the old-fashioned way. Meaning? Add a punch of color and a pocket square or go for pushed-up sleeves and colorful socks. It’s all about surprising details reflecting your personality.

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UP AND DOWN

What goes up, eventually must come down. Just when you think you’ve finally right shortened most of the hemlines in your wardrobe, skirts have slimmed down and stretched below the knee. Just like that the elongated silhouette is prominent in the HUGO Fall 2012 collection, with knee length dresses, longer cardigans and coats ex- tending the lines. And trust me, they’ve created some favorite pieces which will become souvenirs of everybody’s own story and wardrobe. For inspiration’s sake, here are some styles from the HUGO Fall 2012 collection which is available in stores now and online.

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