I am no A-student when it comes to new computer driven technologies within the retail business and frankly I am not sure they always make a big difference. But I could not help being very fascinated when I heard about London based firm Body metrics new ideas. This just might be one of those rare retail revolutions that are actually going to chance the way we shop forever – especially when we shop online, where the rate of turn backs is simply too high. Body metrics new technology is all about the science of the perfect fit for you and I when we go shopping for clothes. So far the firm has developed a body mapping system that scans your body within only five seconds and gives you all your precise measurements. Good and helpful so far. But imagine this little scanner put up in a department store. Here the system will automatically tell you exactly what styles in the store will fit your body perfectly and what you should try on. Department stores Selfridges in London and Bloomingdales in Los Angeles are currently testing the equipment in their jeans departments with great success. So no more weeping in the changing rooms.
