Summer is coming and the temperature is rising again. There is one question in everybody’s mind: How to look stylish and keep it cool at the same time? I have good news for you: Short sleeved shirts are back as an essential trend. A simple but wonderful choice from the HUGO Summer 2012 collection. Take it as a clean and minimalist approach to your casual style and beat the heat this summer.
Are you super? Are you contemporary yet classy? Matthias Schweighöfer is! Hot as hell and cool as ice, the German actor was wearing the HUGO Superblack suit at the 33rd Jupiter Award in Berlin last week. If you can’t get enough of his “Superblack style”: The suit is available in stores and online. Wanna see the HUGO Superblack suit in action? Watch our video featuring top model James Rousseau looking super in all situations. And guess who was also looking cool in HUGO at the 33rd Jupiter Award? It was German actor Florian David Fitz who joined his colleague Matthias Schweighöfer on the red carpet.
Photos courtesy of Agency People Image (c.) Marko Greitschus
I simply adore stylish celebrity couples like Olivia Palermo and Johannes Huebl. Not because they both look fabulous, but because they look fabulous as a couple. For inspiration’s sake, here are some great couple styles from the HUGO Spring/Summer 2012 collection.
The second edition of the HUGO BOSS TALK features two famous characters from the fashion industry: Melissa Drier from Women’s Wear Daily and fashion blogger Bryanboy. But who are the creative minds behind the HUGO BOSS TALK series? What’s the intention and the idea that stands behind the HUGO BOSS TALK? Watch the making of video to get some answers and if you haven’t seen the actual TALK video yet, watch it here.
Let’s get rid of coats! Spring has finally arrived and here’s how to style a suit for chilly spring nights: Simply add a cardigan underneath the jacket. Sounds old-fashioned? Well, let me assure you that old-fashioned is the new cool. The German actors Matthias Schweighöfer and Alexander Fehling set a good example: Both looked dapper in HUGO at the premiere of the movie “Russendisko” last Wednesday. While Alexander kept his look casual with a basic t-shirt, Matthias went all the way by adding a white shirt and nerd glasses.
Photos courtesy of Tinnefeld.
I was never a big fan of geometry lessons, but when top model Kasia Struss wants to teach us how to work this season’s key trend, I’m definitely in. This isn’t math, but bold prints using geometric shapes and patterns to create lines, definition, and symmetric prints in clothing. The most important formula: Go for one highlight piece and keep the rest of the look simple. It’s as easy as that!
The HUGO looks that model Kasia Struss is wearing are from the current HUGO collection which is now available in stores and online.
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I am so excited to present you the brand new edition of the HUGO BOSS TALK featuring fashion blogger Bryanboy and WWD’s Melissa Drier! Watch the complete HUGO BOSS TALK EDITION TWO now on WWW.HUGOBOSS.COM.
Our wardrobe gets sugar-coated this summer in ice-cream shades. Seriously, pastel colors are one of the major trends for Spring/Summer 2012. So this soft strawberry ice-cream pink is my personal favorite of all the pastel shades and I really like how the geometric detail and minimalist cut prevent the dress from being too sugary. I first laid eyes on this HUGO dress when I saw actress Hilary Swank wear it at the HUGO Fashion Show, although I wouldn’t necessarily pair it with black accessories. Instead I’d go for accessories in other candy colors. Yum!
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Get ready for the second edition of the HUGO BOSS TALK. Watch the trailer and guess who’s conversing this time! Here’s a little hint: The two protagonists are both working in the fashion industry…
