I was never a big fan of geometry lessons, but when top model Kasia Struss wants to teach us how to work this season’s key trend, I’m definitely in. This isn’t math, but bold prints using geometric shapes and patterns to create lines, definition, and symmetric prints in clothing. The most important formula: Go for one highlight piece and keep the rest of the look simple. It’s as easy as that!

The HUGO looks that model Kasia Struss is wearing are from the current HUGO collection which is now available in stores and online.

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I am so excited to present you the brand new edition of the HUGO BOSS TALK featuring fashion blogger Bryanboy and WWD’s Melissa Drier! Watch the complete HUGO BOSS TALK EDITION TWO now on WWW.HUGOBOSS.COM.

Our wardrobe gets sugar-coated this summer in ice-cream shades. Seriously, pastel colors are one of the major trends for Spring/Summer 2012. So this soft strawberry ice-cream pink is my personal favorite of all the pastel shades and I really like how the geometric detail and minimalist cut prevent the dress from being too sugary. I first laid eyes on this HUGO dress when I saw actress Hilary Swank wear it at the HUGO Fashion Show, although I wouldn’t necessarily pair it with black accessories. Instead I’d go for accessories in other candy colors. Yum!

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Get ready for the second edition of the HUGO BOSS TALK. Watch the trailer and guess who’s conversing this time! Here’s a little hint: The two protagonists are both working in the fashion industry…

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Long time no talk, but the next one is already in the making. I’m referring to the HUGO BOSS TALK, of course. It’s our online video series, which brings together two well known figures for an authentic conversation without script guidelines. Released in November 2011, the first edition sees Little Dragon’s Yukimi Nagano and Eyan Allen, Creative & Brand Director of Womenswear at HUGO BOSS. And as I mentioned above, the second edition is already on its way. So let’s rewatch the HUGO BOSS TALK EDITION ONE and get excited about EDITION TWO!

Tough and powerful yet elegant and feminine. This is exactly how I feel when I’m wearing my new black fitted HUGO blazer. It gives me sort of an “I’m ready to take on anything!”-attitude. If you haven’t experienced this feeling yet, go to the next store to find a black blazer that fits you perfectly and you’ll see what I mean. Finding the perfect black fitted blazer is like falling in love. From this day on you cannot imagine a life without it. And there are so many outfit options: For business meetings I pair my blazer with a pencil skirt and white blouse, for a casual office day it goes with black skinny jeans and a classic v-neck and in my free time I wear it with a romantic vintage dress, biker boots and tousled hair – aka the Sienna Miller look. Plus, a black fitted blazer will never be out of style because true love lasts a lifetime.

I confess I have a #GirlCrush on top model Freja Beha Erichsen. Even inbetween fashion shows she pulls off a seriously cool and reduced look: Black leather jackets, biker boots and skinny jeans with basic tops and shirts. The dress she’s wearing in the HUGO Spring 2012 campaign is much more elegant, of course, but it pretty much reflects Freja’s own “less is more” style philosophy. And this is exactly the reason why we picked her to star in the HUGO Spring 2012 campaign, which celebrates the new feminine minimalism. The dress Freja is sporting in the HUGO Spring 2012 campaign ads is one of my favorite pieces from the collection and now available in our stores.

Arrived in the city of love and fashion yesterday. It was such a rainy day and I instantly had to think of the movie “Midnight in Paris”. Paris in the rain is just so romantic, so let’s ignore the fact that I am here for business meetings for a moment and talk about fashion and love in Paris. Right at the end of Paris Fashion Week the city is abuzz with fashionistas from all over the world. Strolling down the Champs-Elysées, Avenue Montaigne or Rue du Faubourg Saint-Honoré you can watch impeccably dressed editors, bloggers and wannabes shop the latest designer collections. Though the best place for fashion people watching is still the Jardin des Tuileries – at least during fashion week. Click, flash – this is the place to get caught on camera with the likes of Anna Della Russo, Emanuelle Alt and Anna Wintour. But what about Paris, the city of love? With the HUGO BOSS Love Story we are not only celebrating “la mode”, but also “L’amour” in our store on Champs-Elysées. If you happen to be in Paris, come by and discover the love story of the two characters Juliette and Louis in the shop windows, browse their favorite pieces in the store and send a note to your sweetheart on one of the HUGO BOSS Love Story postcards. I’ve just sent one to mine and now I’m off to the next meeting. Wanna keep in touch? I’m excited to read your thoughts on twitter and instagram. Bisous-Bisous!

Fall/Winter is pretty dark. I’m not only referring to the weather and lack of daylight, but also to the Fall/Winter wardrobe. You have to admit that black, grey, dark blue and brown are the dominant colors – at least if you are not Bryanboy or do not work in the fashion industry. Don’t get me wrong – there’s no harm in owning lots of basics in the colors stated above, but with spring around the corner you should seriously think about pop colors as an option to light up the darkness in your closet. So here are two popping items from the HUGO Spring 2012 menswear collection.

It’s been a couple of weeks since the whirlwind tour of Milan and Paris for the bi-annual menswear shows, and even though all of the spring collections have yet to arrive in shops I’m already thinking about shopping the autumn/winter 2012 runways… (Maybe it’s not such a bad idea actually, what with the sub-zero temperatures currently gripping Europe.) Some of the key trends I jotted down in my notebook during the shows were extreme layering, statement jumpers with quirky animal motifs (foxes, dinosaurs or fish – take your pick!) and lots of Victorian dandy formalwear – think Gary Oldman in Francis Ford Coppola’s Dracula. The hot topics of conversation? British newcomer model Jake Shortall, whose short red hair and striking features lit up runways all over town, and the new trend for soundtracks that featured people speaking rather than singing. Coming soon to an iPod near you!

Image courtesy of Damien Neva.