From hologram heels to hologram bags – accessories in the sic-fi look are this season’s must-haves. While brave fashionistas – and I’m thinking of the likes of Anna dell Russo – opt for a holographic head-to-toe look, I prefer the subtle approach. Meaning? Only one holographic highlight per outfit. Hologram accessories are the perfect way to give your look that little futuristic twist and make a subtle fashion statement. These two bags from the HUGO Summer 2013 Collection – which is out now – will instantly beam your look to space.

From outer space to your closet - holographic accessories are one major trend this season. The kaleidoscope of colors changes with every move creating a hypnotizing, futuristic sic-fi look. Very now and very HUGO. So give your wardrobe a fashion-forward spin with hologram heels from the HUGO Summer 2013 Collection – now available in stores.

Are you curious to hear what HUGO Fragrances ambassador Jared Leto has to say about the color “red”? Well, here’s another clip we shot with Jared behind the scenes at the HUGO Red TV commercial shoot. Enjoy!

HUGO Red – our daring new fragrance for men – is all about pushing boundaries. So we let Jared Leto – the face of HUGO Red – have his say. Watch Jared talk about boundaries, breakthroughs, pressure and originality and get inspired!

Today I would like to invite you to go behind the scenes at the shoot of the TV commercial for HUGO Red – our latest HUGO Fragrance for men. Watch HUGO Fragrances ambassador Jared Leto talk about the shoot, the crew and director Jonas Åkerlund. Feeling inspired? Then you may also want to check out the HUGO Red Clashes Contest on YouTube.

HUGO Red – our daring new fragrance for men – is all about pushing boundaries. This is why we kicked off the quest for the most original videos on YouTube. We are looking for unique and creative performances of all kind, so are you ready to take up the challenge? Submit your video clip now on the HUGO BOSS YouTube channel and vote for the most outstanding performances. Red means go!

Summer has officially arrived – in stores. The summer collections are out now and I don’t know about you, but I am craving colorful summer pieces right now. So let me take you behind the seams at the shooting for our HUGO Summer 2013 lookbook to get into the right mood. Bright orange and popping yellow will certainly do the job!

The HUGO twitter pieces are selling out fast, so hurry if you want to get your hands on them. I’m loving the blouse and slim-cut cigarette pants and right now I am debating to get the lightweight summer scarf as well. The cute bird print is such a great way to freshen up your spring wardrobe. Plus the highly coveted pieces come in the two pastel colors of the moment – mint and candy pink. Perfection!

Even though the lovely Nina Kraviz won’t be posting on the HUGO Blog anymore and has already posted a sweet “Goodbye”, she will stay with us. How? The beautiful singer, producer and DJ is the face of our current HUGO Deep Red Fragrance campaign. Nina is such a good fit for the HUGO brand – a strong and independent woman with a mind of her own. But no more words from me, let’s get inspired by a quote from Nina herself:  ”I am just doing what I am doing and what I feel. I have never been afraid of mistakes. If you do make a mistake, just get up and go on!”
Yes, that’s the way HUGO women do it.

Danish singer Mads Langer is looking sharp in HUGO Spring 2013 on the latest cover of GAFFA – Scandinavia’s number 1 music magazine.