Red hair, a porcelain complexion and an enviable sense of style – those are the trademarks of Jessica Joffe. Born in Hamburg as the daughter of “Die Zeit” publisher Josef Joffe, Jessica is one of my favorite German style icons. The model, actress and journalist is currently residing in Santa Monica, Los Angeles, and commuting to Munich on a regular basis. Despite living in the glamourous US Jessica has remained loyal to her minimalist and clean style and her German roots. Naturally, Jessica loves all the HUGO collections and is a regular at our HUGO Fashion Shows in Berlin. For her red carpet appearance at the HUGO Fashion Show Spring/Summer 2013 back in July she picked this minimalist and arty blouse from the HUGO Spring 2013 collection. The spring 2013 collections are starting to hit the stores right now so watch out if you want to get Jessica’s look!

HUGO stands for simplicity, for minimalist and clean looks. However, HUGO designers Eyan Allen and Bart de Backer love to play with cuts, details, materials and colors. This spring, HUGO menswear designer Bart de Backer refreshes white and navy blue with a surprising touch of light blue while HUGO womenswear designer Eyan Allen is in the mood for popping stripes. If you are longing for spring as much as I do be sure to browse the full new HUGO Spring 2013 collection here on the website.

Whenever I am about to purchase a new bag I am contemplating lots of different colors. During the past few seasons I was close to getting a neon pink satchel, a bright red box bag and a mint green city bag. But I didn’t. And you know why? When it comes to bags I like to play it safe and tend to go for the timeless black or brown version. However, owning a closet full of black and brown bags I always need to work out new excuses why I still need a new bag each season. This HUGO bag from the Spring 2013 collection is currently on my wish list and I also have the perfect excuse to get it: The shape – clearly inspired from the 60s – and size – not too big and not too small. So don’t you dare argue with a bagaholic!

Five shades of brown combined in one look. So retro yet very up-to-date. That’s what I love about the HUGO collections – they are always surprising and fresh without being in-your-face. So what do you think of this look from the HUGO Spring 2013 campaign? Let me know on twitter.

News alert in our HUGO fragrance portfolio! I am so excited to reveal the bottle and campaign visual of our latest HUGO fragrance for men – HUGO Red. The campaign features the talented Jared Leto, who is also the ambassador of HUGO Man and HUGO Just Different. Stay tuned for more updates on twitter and of course here on the HUGO Blog.

This season, Estonian model Karmen Pedaru stars in our HUGO Spring 2013 campaign. Her sporty and sexy look fits perfectly to the futuristic and Pop Art inspired designs. Before Karmen’s career took off, she was successfully playing soccer, basketball and handball. By now the 22-year-old is a pro on the runway and in front of the camera airing sportiness and elegance. And that mint green HUGO dress with silver leather details Karmen is sporting in this campaign picture is definitely a winner!

One of the most successful male models in the world stars in our new HUGO Spring 2013 campaign – Sean O’Pry. You might remember him from the HUGO Fashion Show Spring/Summer 2012. Back in June 2011 I met Sean for the first time and was impressed by his cheerfulness and the fact that he is still down-to-earth despite his huge success over the past few years. So let me treat you to yet another shot from the HUGO Spring 2013 campaign featuring Sean O’Pry in a fresh slim cut suit.

The holidays haven’t even started yet, but spring is already in the air. At least from a fashionista’s point of view. So in the midst of the holiday season I would like to treat you to an exclusive preview of the HUGO Spring 2013 campaign starring top models Karmen Pedaru and Sean O’Pry. The collection is inspired by the fusion of reality and the cyberspace and the womenswear can be best described as swinging 60s looks of the 21st century. Intrigued? There’s more to come.

Sunday evening, 20.15 pm, a glass of red wine and I am ready for a new episode of “Tatort”, my favorite crime series on German television. Actor Jan Josef Liefers starred in yesterday’s episode reminding me that I still had to share this red carpet shot with you: Jan Josef Liefers looking damn fine in a HUGO suit at the Bambi Awards last week, where he received the Award for the “TV movie of the Year”. Congrats on both – the Award and the stunning red carpet look, Mr. Liefers!

Dress up any jeans or skirt you own with this glamorous shirt from HUGO Winter 2012, which is now available in our stores. It’s very feminine and I mean how cute is the small Peter Pan collar?