Here we go with the presentation of the last HUGO Hot Location. You can still unlock the special deals at the HUGO Hot Locations on foursquare until Saturday night (January 28, 2012). Make sure you do – there are some great offers waiting for you! And now, let me introduce BRUT:

The idea for a “vespers” bar – “vespers” meaning a regional between-meal snack platter – had been simmering on the back burner for a long time in the minds of Hessian-born Hanno Bäucker (owner of the design agency vektorfarm and the Mazooka T-shirt label, and co-founder of Best Shop), Frederike Ruhl (former Motor FM moderator) and the French architect Maud Cassagne (owner of the former systM gallery & bar). “We missed having a place in the Mitte district that was simple and unpretentious. A nice bar where you could meet with friends, have an aperitif, start the evening with a cocktail, or savor a fine wine. A kind of base for us, a place we felt at home. That’s why we also thought of serving traditional vespers platters. After all, in both Germany and France, regional ‘vespers’ are a familiar tradition, a true classic.”

Personal backgrounds play into the palette of drinks as well. Whether it’s the sparkling Riesling from the Palatinate region or a Côtes du Rhône Chateau Gigognan: every choice of wine is special. Most are made by small, select vintners along the Franco-German border.

Hessian hospitality, French savoir-vivre, a personal touch and an unassuming air make Brut a true gem in Berlin’s new nightlife district.

Check in on foursquare, unlock our special and enjoy an aperitif  for 5 € & get a fashionable HUGO bracelet for free!

“Das Lokal“ (roughly: the restaurant) is a charming newcomer to the food scene on Linienstrasse in the Mitte district. The lunch menu is strictly single-digit (7-8 euros), while evening meals reflect the best of classic German cuisine, cooked to perfection and partaken in a cozy atmosphere (main courses: 12-19 euros). With its bright white interior, rustic oak tables and a pleasant scent of fresh flowers in the air, it still has the welcoming feel of its predecessor.

„Das Lokal“ offers delicious German food in a cozy atmosphere. Check in with HUGO BOSS on foursquare to get the dessert of the day (for 6 €) & an exclusive HUGO bracelet for free!

Berlin is changing at lightning speed. Every week there’s a new bar, a new restaurant, a new shop, a new place to go. Not all have what it takes to become hip destinations, nor have they all been designed with the devotion that’s obviously gone into the recently opened Bravo Bar. Six friends from the former Rodeo Club teamed up to create a location in which they can feel comfortable together with their guests. Unassuming on the outside, the bar is easy to miss. The building on Torstrasse stood empty for years, despite various attempts to install a bar here, just a minute’s walk from King Size. All efforts failed – until Bravo Bar came to town. Now this is where the city’s artists, photographers, actors and creatives gather in an atmosphere approaching intimacy. And it’s where this crowd will stay on and party with growing abandon, deep into the morning hours. Talk about potential: Bravo Bar simply has everything that’s needed to make it a true classic.

Check in at Bravo Bar on foursquare and we are offering you a drink for 5 € and a fashionable HUGO bracelet for FREE!

Opened this past fall, Oukan71 has many faces, but its dominant persona is Japanese. Originally an outgrowth of a short-term charity project conceived with Japanese designers, it is now a permanent location offering a store, restaurant and café – defining itself as “a concept store for the Japanese and international avant-garde.”

The venue extends over two levels behind the most striking façade in the vicinity, namely Kronenstrasse 71 – literally “Crown Street,” which also gave its name to the location: “oukan” is Japanese for “crown.” The first step inside jumpstarts the experience: the awesome cylindrical glass door whooshes wide automatically, providing access to the upper floor through an open stairwell. The first level showcases unisex looks from selected designers. A sweeping circular staircase leads up to the second floor, which houses furniture and design items along with womenswear ­– and the restaurant/café.

Here Japanese cooks prepare fresh delicacies behind the oval bar. The homemade pastries are to die for – try the macaroons created by a former Tim Raue patissier! They’re a must-have accompanied by the freshly prepared matcha latte (green tea) or as the crowning glory following up a light lunch. Choose from a range of Japanese specialties including onigiris (a type of rice sandwich), ochazuke (a tea-based rice soup), red beet carpaccio and much more. All prepared fresh using organically grown ingredients and choreographed with a special eye for detail.

Check in with us on foursquare to get macaroons for 2,50 € or a Matcha Latte for 3,20 € for FREE!

Although still a relative newcomer to the scene, Transit is already a fixture in central Berlin: a hot spot for locals and out-of-towners alike, offering reasonable prices in a perfect setting between Hackischer Markt and Rosenthaler Platz, not far from the HUGO Store. A fashion-savvy crowd packs the place every evening, drawn by the very yummy food and cool concept. Just think: an Asian take on tapas. The best way to feast is the traditional mix & match common in southeastern Asia: order lots of small dishes for 3 euros each and then share. Open 365 days a year, Transit is THE place for hip urbanites to meet in Mitte. The downside to all this popularity: tables are hard to come by, especially during Fashion Week, so make sure you call ahead and reserve!

Check in with us on foursquare to get appetizers for 3 € & an exclusive HUGO bracelet for FREE!

As the traditional closing party, the FIN is the ultimate proof that the Berlin Fashion Week really is over. This year, for the fifth time, the end of the event will be celebrated on the Saturday, attended by the city’s fashionistas and design debutantes. Anyone who has anything to do with the fashion circus shows up here to put the week to bed. FIN is organized by the Fashion Week daily DERZEIT and nothing is left to chance: it’s a sure thing that the designers, models, photographers, stylists and fashion people of all types and hypes will be heating up the dance floor and burning up every last ounce of energy until the sun rises – when they can finally fall into the waiting taxis and head home. A Berlin Fashion Week original, and not to be missed!

Celebrate the end of Berlin Fashion Week at the FIN Closing Party at the KTV Club. Check in on foursquare on January 21st, 2012, to score a place on the guest list!

It’s not easy to find a calm eye in the storm of activity raging around central Berlin. Last year the offices of the former creative agency NoMoreSleep (friends of friends) were converted into a coffee shop – in tandem with the guys from the Berlin startup coffee label Mykona. Ever since, NoMoreSleep has been an oasis for rest and relaxation in the German capital, a safe and peaceful haven to sip your cappuccino – or the more “now” alternative, a cup of the freshly filtered brew. People-watching is part of the total package: the café is situated on one of Berlin’s hip boulevards, so you can safely watch the hustle and bustle from your seat behind the picture windows. And if that’s still too much action, take refuge in the secluded rear courtyard (unfortunately not really a winter option).

HUGO BOSS and „No more sleep“ make sure you get your daily dose of caffeine during Fashion Week! Check in with us on foursquare to receive a coffee for 2,20 € & a special HUGO bracelet for free!

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If you are spending time in Berlin this week or the next, make sure you follow us on foursquare and take advantage of our special Fashion Week deals at the HUGO HOT LOCATIONS. Watch the video to get an overview of all the up-and-coming places we’ve picked! Every single location will be presented on the HUGO Blog in the following days, so check back to find out more about the new places to be!

WELCOME TO MAGAZINE PARADISE! Do You Read Me?! is indisputably Berlin’s most popular magazine shop. Here you’ll find everything to satisfy your print passion: from the elite ranks of the global glossies through the mainstream standards, all the way to local newcomers. One step inside the black-painted store and you can feel the creativity oozing out from between the pages of the countless titles. You’re guaranteed to discover something you’ve never seen before. But beware: No one leaves this shop empty-handed!

Unlock the HUGO BOSS special on foursquare to get a bag with a surprise magazine and a special HUGO bracelet for FREE!

The HUGO HOT LOCATIONS are back! Once again, we have picked Berlin’s hottest locations and organized special foursquare check-in deals for you at each of them! Follow HUGO BOSS on foursquare, check in at the HUGO HOT LOCATIONS and we reward you with a free drink or dessert, for example, and the exclusive HUGO bracelet! So let’s get started with the first HOT LOCATION, the HUGO Concept Store…

The HUGO Concept Store in Berlin-Mitte is always abuzz with fashion addicts, especially during Berlin Fashion Week. Stop by if you are looking for a contemporary styles, slim cut suits and edgy fashion pieces and let the lovely HUGO Store team help you find the perfect outfit!

Check in on foursquare to get a HUGO Tracks Compilation CD and a fashionable HUGO bracelet for free!