With the ending of the Art Basel exibition a couple of days ago, the temporary HUGO Pop-Up-Store will also leave the shimmering city.
HUGO celebrated the launch of the HUGO Pop-Up Apartment with a fabulous opening party and Trunk Show. More events were hosted at the HUGO Apartment in the following weeks – from dinner parties to shopping nights. Every Saturday, the apartment was opened to the public, so that everybody could enjoy shopping the latest HUGO Fall/Winter Pre-Collection in this special ambience. But the temporary apartment was only a foretaste of the first HUGO BOSS shop in Basel, which will open its gates in August 2011.
See more pictures from the HUGO Pop-Up-Apartment Opening-Party on the HUGO Facebook Page.
