As soon as the fashion bloggers took over the red carpet at the HUGO Fashion Show in Berlin the cameras were flashing. First up was Cindy van der Heyden from the Netherlands who literally seduces her readers with fashion insights and daily looks on her blog “Come over to the dark side we have candy“. On the red carpet Cindy stayed true to her dark signature look in an iconic pant suit from the HUGO Spring 2013 Collection.
Contrary to Cindy fashion blogger Gala Gonzalez added a hint of color to her otherwise black look with a jacket from HUGO Winter 2012/2013 and was also sporting a fabulous maxi bag from the HUGO Spring 2013 Collection. It is just the perfect size and spacious enough to hold all of Gala’s camera equipment so she can capture the latest fashion for her blog “Amlul“.
Then a gorgeous Swiss blonde took over the red carpet – Kristina Bazan. On Kristina’s blog “Kayture” you can find very professional and editorialesque photos shot by her boyfriend photographer James Vyn. I have been a huge fan of her looks for a long time and it was a pleasure to finally meet her in Berlin.
Last but not least, Pelayo Diaz made an appearance on the red carpet. Known for his eye-catching and fashion-forward looks on his blog “Kate loves me” Pelayo surprised us all with a rather understated and elegant look in honor of the occasion.
I must say that I was smitten with Cindy, Gala, Kristina and Pelayo and that I look forward to meet them again in the near future. Make sure you check out their blogs and let me know your thoughts on twitter.

Images courtesy of Michael Tinnefeld (People Image).

This time I enjoyed the HUGO Fashion Show Fall 2013 from behind the scenes watching the models line up getting the final touch up from the hair and make-up artists and the designers themselves. I took as many snapshots as I could and uploaded them on instagram on twitter to let you take part in this exciting experience. Together with the designers Eyan and Bart I watched the show on a monitor backstage and enjoyed the excitement of the boys and girls exiting the runway. The thrill, the big smiles, the bustle – I loved it. It was great to watch the fashion show from a whole new perspective and I do hope you liked my snapshots?!? Let me know on twitter and we’ll continue experiencing new perspectives together.

Images courtesy of Toni Nüsse.

The HUGO Fall 2013 Collection presented in Berlin on Thursday is headlined “Reflection” and mirrors the counterpoint between past and future, nostalgia and novelty, tradition and innovation. The slim cuts are typical for HUGO. Couture fabrics, structures, leather details and innovative fabrics cause a surprise effect. My personal highlight is the sexy yet understated little red dress with the very deep V-neck presented by model Kasia Struss. The highlights from the menswear section are definitely all the coats and jackets – perfect cuts and interesting details. I am acknowledging the two designers Eyan and Bart with applause and cannot wait to get my hands on those fabulous pieces.

Images courtesy of Michael Tinnefeld (People Image)

What a great show! Have you watched it yet? For today I wanna share the fabulously spotted celebrities on the red carpet of the HUGO Fashion Show Fall 2013! The front row was packed with actors and it-girls: Gorgeous Renée Zellweger, the outstanding Edward Norton, Pixie Geldof, Eddie Redmayne and many many more. Have a look at the pics and stay tuned for all highlights and the looks of the HUGO Fashion Show Fall 2013!

Images courtesy of Michael Tinnefeld (People Image)

We’re about to get startet in a few hours for the HUGO Fashion Show Fall 2013. As you know there’s a lot of work to do before the catwalk gets revealed, the lights are switched on and the models are finally walking down the runway. So today I want to share some impressions of our preparations. And then it’s your turn! Follow me on twitter and instagram not just to get the latest news about the HUGO Fashion Show Fall 2013! I am also happy to answer all of your questions about the models, the show etc. – just keep tweeting them with #HUGO and enjoy the show!

Image courtesy Toni Nüsse

As you might know, I just arrived in beautiful Berlin today. There’s still a lot of preparations to be done for the HUGO Fashion Show. However I couldn’t resist visiting my favourite HUGO store in Berlin – Mitte quickly.  That’s where I met up with some of the coolest blogger around the globe for a little fashion chat while they picked their outfit for the HUGO Fashion Show tomorrow.

Cindy totally fell in love with a gorgeous big black HUGO bag which is gonna be her favourite now. Gala likes HUGO for its cool tailoring. And she also made the quote of the day: “HUGO rocks Berlin because it’s a great city with a lot of great colors which fits HUGO perfectly”! Do you wanna know what Kristina picked as a outfit for the show? Or which colour Pelayo is going for? Follow me on twitter and instagram to get the latest news and insights about the HUGO Fashion Show Fall 2013 in Berlin! And don’t forget – I am happy to answer all of your questions about the models, the show, the blogger etc. – just keep tweeting them with #HUGO.

Image courtesy Toni Nüsse

Today is the day before the HUGO Fashion Show. So it’s high time to properly introduce the two men behind the HUGO brand – meet HUGO designers Eyan Allen and Bart de Backer.

HUGO womenswear designer Eyan Allen is a real Englishman. At least at first sight. He was born in Leeds on June 29, 1971 and studied Fashion & Textile Design at the University of Central Lancashire and Menswear Fashion at the Royal College of Art in London. However, he started his career as a designer in Germany. In 2007 Eyan joined HUGO BOSS and has worked for the HUGO brand ever since. His favorite city in the world is New York and he tries to spend as much time at his NY home as possible. At our first encounter I was very impressed by this international man – Eyan is full of inspiration, always open to new ideas and he knows exactly what women want. When it comes to dresses, slim cut trousers and blazers Eyan simply knows best!

Bart de Backer is in charge of all the HUGO menswear designs. He was born in Belgium on August 5, 1976 and studied Fashion Design at the Royal Academy of Fine Arts in Antwerp. After working for various designers in Belgium and the Netherlands, Bart joined HUGO BOSS in 2008. I love Bart’s rather quiet personality and his understated designs. And I am very proud that I could convince Bart to open up his own twitter account. Just like Eyan he is always open for new ideas and looking for new inspirations – and that is exactly why the two of them make such a great team.

It’s the time of the year again making Berlin an even more stylish destination than usual. And when it comes to a Fashion Week it’s all about the perfect fitting. You all know how much I love to take you as close as possible to all our events. So two days before HUGO rocks Berlin I’m back behind the scenes at the HUGO Fashion Show Fall 2013 menswear fitting. Take a step inside the designer’s studio with me!

Among all the creative HUGO minds you could just feel the professional mood today during the fitting but on the other side it was also so much fun again joining HUGO Menswear designer Bart de Backer, stylist Tom van Dorpe and model Ian Sharp! Gorgeous male model James Smith is already gearing up for the upcoming HUGO Fashion Show. And the best of it: You can ask him all of your questions after the live stream of the HUGO Fashion Show on twitter! If you wanna see more behind the scenes shots follow me on instagram. And don’t forget – I am happy to answer all of your questions about the fitting, the show, the models etc. – just keep tweeting them with #HUGO.

As promised, I took you “behind the seams” yesterday on twitter and instagram joining HUGO Womenswear designer Eyan Allen and stylist Tom van Dorpe for the womenswear fitting for the upcoming HUGO Fashion Show. This time, we had booked two amazing girls – Manon Leloup and Dajana Antic - who were not only very professional and extremely beautiful, but also funny and very charming. Especially Dajana, who never got tired of striking a pose for the camera. Now I can’t wait to see both ladies strolling down the runway in Berlin on Thursday in the HUGO Fall 2013 looks. Speaking of, the show looks are beyond amazing – especially one purple floor-length dress made me gasp. But you will see for yourself, so be sure to tune in to the live stream of the HUGO Fashion Show Fall 2013 on Thursday at 08:30 pm CET here on the HUGO Blog.
And now you will get another chance to follow me live “behind the seams” – join me today at the menswear fitting with HUGO menswear designer Bart de Backer on twitter and instagram. And don’t forget – I am happy to answer all of your questions about the fitting, the show, the models etc. – just keep tweeting them with #HUGO.

XOXO
Miss HUGO BOSS