GERMAN GEMÜTLICHKEIT

There’s nothing better than spending the holidays at home with delicious food and a crackling fire in the fireplace. I love the so called „German Gemütlichkeit“! Of course, I also swap my high heels for a pair of comfy slippers and put on one of my boyfriend’s comfy hoodies. He’s got quite a collection I can choose from. But still I am thinking about getting him a new one for the holidays from the HUGO Spring 2013 Menswear Collection. I love the cut of this one and grey is one of my favorite comfy colors. So maybe I’ll treat my boyfriend (and myself) to a last minute present…

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KINKY PROJECTS

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Project E are Nat Woodcock and friend of the house (music) Mark E. Together, the head of Merc Records and his associate, who has a background as a classically-trained pianist, pretty much do what they do best: producing high-class house records! Their “Kinks” EP is a superb triarchy of songs and packed with celestial arrangements. We’d like to present its title track to you, which features Greg Bird on vocals and is just pretty, pretty, pretty good! Hit “play” to stream – live the dream!

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SPORTY WHITE

One of the most popular New Year’s resolutions is to do more sports. This one usually doesn’t make it any further than February. So how about opting for a more sporty style instead? Here’s some inspiration from the HUGO Spring 2013 collection, which is now in stores. So let’s get ready for 2013, shall we?!?

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GEISHAS VS. ZOMBIES

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Just as the “agalma” is a precious object hidden in a worthless box, so “objet petit a” is the object of desire which we seek in the Other (Lacan, Seminar VIII ). So, what is the precious object, and what the worthless box in the case of Harouki Zombi’s latest single “Objet Petit A”? Hard to tell, since the duo’s quirky avant-pop is only one part of a multimedia-experience of elaborated performances and colorful videos. Well, maybe that’s the worthless box: Trying to sum up what Harouki Zombi do with a simple genre definition, instead of just enjoying and downloading the music…

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GET THE LOOK – JESSICA JOFFE

Red hair, a porcelain complexion and an enviable sense of style – those are the trademarks of Jessica Joffe. Born in Hamburg as the daughter of “Die Zeit” publisher Josef Joffe, Jessica is one of my favorite German style icons. The model, actress and journalist is currently residing in Santa Monica, Los Angeles, and commuting to Munich on a regular basis. Despite living in the glamourous US Jessica has remained loyal to her minimalist and clean style and her German roots. Naturally, Jessica loves all the HUGO collections and is a regular at our HUGO Fashion Shows in Berlin. For her red carpet appearance at the HUGO Fashion Show Spring/Summer 2013 back in July she picked this minimalist and arty blouse from the HUGO Spring 2013 collection. The spring 2013 collections are starting to hit the stores right now so watch out if you want to get Jessica’s look!

 

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SIMPLICITY

HUGO stands for simplicity, for minimalist and clean looks. However, HUGO designers Eyan Allen and Bart de Backer love to play with cuts, details, materials and colors. This spring, HUGO menswear designer Bart de Backer refreshes white and navy blue with a surprising touch of light blue while HUGO womenswear designer Eyan Allen is in the mood for popping stripes. If you are longing for spring as much as I do be sure to browse the full new HUGO Spring 2013 collection here on the website.

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MATPAT HAS SOME NERVE

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Everybody Rise is only Matpat’s second EP, but it already shows a fully formed artist who found his own sound. Or, better, found a way to emulate the well known sound of 90s House in a pre-apocalyptic 2012 style. And who would be better suited to help him than Ben Mono, another fan of classic 90s House? Nobody! So here it is: a stream of Matpat’s “Werk That Nerve” remixed by Ben Mono.

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BACK TO BLACK

Whenever I am about to purchase a new bag I am contemplating lots of different colors. During the past few seasons I was close to getting a neon pink satchel, a bright red box bag and a mint green city bag. But I didn’t. And you know why? When it comes to bags I like to play it safe and tend to go for the timeless black or brown version. However, owning a closet full of black and brown bags I always need to work out new excuses why I still need a new bag each season. This HUGO bag from the Spring 2013 collection is currently on my wish list and I also have the perfect excuse to get it: The shape – clearly inspired from the 60s – and size – not too big and not too small. So don’t you dare argue with a bagaholic!

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DO THE SUPERFICIAL ROBOT!

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Düsseldorf’s own Lorenz Rhode has been releasing music on such illustrious imprints as Compost, Kitsuné and he is now signed to Berlin’s powerhouse Exploited Records. Cooking up an “alluring cocktail of ’80s-influenced electrohouse and all-out pop” with his various machines, this dude is definitely going places! Stream the provocative “Superficial Robots” (which features Coco Solid on vocals) right here to get with the program and to defy the weatherman!

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MR. BROWN

Five shades of brown combined in one look. So retro yet very up-to-date. That’s what I love about the HUGO collections – they are always surprising and fresh without being in-your-face. So what do you think of this look from the HUGO Spring 2013 campaign? Let me know on twitter.

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