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Everybody Rise is only Matpat’s second EP, but it already shows a fully formed artist who found his own sound. Or, better, found a way to emulate the well known sound of 90s House in a pre-apocalyptic 2012 style. And who would be better suited to help him than Ben Mono, another fan of classic 90s House? Nobody! So here it is: a stream of Matpat’s “Werk That Nerve” remixed by Ben Mono.
Whenever I am about to purchase a new bag I am contemplating lots of different colors. During the past few seasons I was close to getting a neon pink satchel, a bright red box bag and a mint green city bag. But I didn’t. And you know why? When it comes to bags I like to play it safe and tend to go for the timeless black or brown version. However, owning a closet full of black and brown bags I always need to work out new excuses why I still need a new bag each season. This HUGO bag from the Spring 2013 collection is currently on my wish list and I also have the perfect excuse to get it: The shape – clearly inspired from the 60s – and size – not too big and not too small. So don’t you dare argue with a bagaholic!
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Düsseldorf’s own Lorenz Rhode has been releasing music on such illustrious imprints as Compost, Kitsuné and he is now signed to Berlin’s powerhouse Exploited Records. Cooking up an “alluring cocktail of ’80s-influenced electrohouse and all-out pop” with his various machines, this dude is definitely going places! Stream the provocative “Superficial Robots” (which features Coco Solid on vocals) right here to get with the program and to defy the weatherman!
News alert in our HUGO fragrance portfolio! I am so excited to reveal the bottle and campaign visual of our latest HUGO fragrance for men – HUGO Red. The campaign features the talented Jared Leto, who is also the ambassador of HUGO Man and HUGO Just Different. Stay tuned for more updates on twitter and of course here on the HUGO Blog.
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Rachel Row: one alliteration under a groove. Beautiful, blessed with an incredibly soothing voice and of Bulgarian descent. The alumni of Sofia’s National Academy of Music has caused quite a stir in the realms of musical connaisseurs. Especially since she decided to team up with KiNK, who has been a trusted deliverer of great house records that immediately hit the nerve in a club context, while never being to obvious. Together, these two highbrow musicians produce music that is plain and simply beautiful. So make sure to follow their step while you can!
This season, Estonian model Karmen Pedaru stars in our HUGO Spring 2013 campaign. Her sporty and sexy look fits perfectly to the futuristic and Pop Art inspired designs. Before Karmen’s career took off, she was successfully playing soccer, basketball and handball. By now the 22-year-old is a pro on the runway and in front of the camera airing sportiness and elegance. And that mint green HUGO dress with silver leather details Karmen is sporting in this campaign picture is definitely a winner!
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Hey guys,
the last weeks have been filled with nice treats and tracks from Nina’s goodie bag – and mind you, it’s still a couple of days left until this year’s holiday season! Since the end of the month is here, it is about time again to wrap up last month’s HUGO Tracks in podcast-format! Besides selecting the tracks for November, our dear Nina is kind enough to guide us through the selection in her own sweet way. The podcast contains great tunes by Ry & Frank Wiedemann, Monkey Safari, Christopher Rau and of course Nina herself, amongst others. To go on the journey with Nina, simply stream the podcast right here or download it for free on iTunes and take it on the road. Enjoy, everyone!
One of the most successful male models in the world stars in our new HUGO Spring 2013 campaign – Sean O’Pry. You might remember him from the HUGO Fashion Show Spring/Summer 2012. Back in June 2011 I met Sean for the first time and was impressed by his cheerfulness and the fact that he is still down-to-earth despite his huge success over the past few years. So let me treat you to yet another shot from the HUGO Spring 2013 campaign featuring Sean O’Pry in a fresh slim cut suit.
The holidays haven’t even started yet, but spring is already in the air. At least from a fashionista’s point of view. So in the midst of the holiday season I would like to treat you to an exclusive preview of the HUGO Spring 2013 campaign starring top models Karmen Pedaru and Sean O’Pry. The collection is inspired by the fusion of reality and the cyberspace and the womenswear can be best described as swinging 60s looks of the 21st century. Intrigued? There’s more to come.
