I am no A-student when it comes to new computer driven technologies within the retail business and frankly I am not sure they always make a big difference. But I could not help being very fascinated when I heard about London based firm Body metrics new ideas. This just might be one of those rare retail revolutions that are actually going to chance the way we shop forever – especially when we shop online, where the rate of turn backs is simply too high. Body metrics new technology is all about the science of the perfect fit for you and I when we go shopping for clothes. So far the firm has developed a body mapping system that scans your body within only five seconds and gives you all your precise measurements. Good and helpful so far. But imagine this little scanner put up in a department store. Here the system will automatically tell you exactly what styles in the store will fit your body perfectly and what you should try on. Department stores Selfridges in London and Bloomingdales in Los Angeles are currently testing the equipment in their jeans departments with great success. So no more weeping in the changing rooms.
Didn’t we just tell you there were more Kasper Bjørke goodies on the way? Well, guess what, here’s the next one and this time it’s a truly special treat: Ladies and gentlemen, welcome to the exclusive premiere of Kasper’s new video “Deep Is The Breath”!
That’s right, for now it’s not available anywhere but here on the HUGO blog. Just like his last video for “Lose Yourself to Jenny”, it was directed by swiss-french graphic designer & illustrator Florence Tétier in collaboration with Nicolas Coulomb. Since we’re huge fans of Florence’s work and her arts and fashion-focused magazine Novembre, we asked her for a brief interview which you may kindly find below. And now without further ado, enjoy the exclusive video and remember where you saw it first!
[YouTube CHecpYC6w1c]
What made you launch the magazine Novembre?
Novembre was born in Switzerland in 2010, where at the time there were no such magazines about fashion and arts, with international ambitions. We were evolving in a very productive crowd in both fields and we decided it was time to create a media where all these people could have a voice.
You seem to like the idea of presenting other peoples work. Have you ever thought of curating an exhibition?
Not really, for now, I’m more comfortable with pages as an exhibition space.
And if you were to curate a movie-retrospective, what films would you show?
Jurassic Park / Steven Spielberg
Cry Baby / John Waters
History of violence / Cronenberg
The little mermaid / Disney
Inauguration of the pleasure dome / Kenneth Anger
What was your inspiration for the lo-fi look of the “Lose Yourself to Jenny” video?
I wanted to do something that was really “me”. I film and take pictures with my Blackberry all the time, so it was pretty obvious for me to use it.
What have been your ideas for the new Video?
We wanted to show the idea of “missing someone”, as sung in the chorus, and wanted it to be the portrait of another girl, cause it’s gonna be a trilogy of portrait with the 3rd single.
I think the roadtrip feeling fits this song perfectly, and I wanted her to be alone, even if she was the “passenger” (don’t know if it’s the right word > i mean she’s not driving so she’s obviously not alone, but filmed alone anyway). We wanted it to be a bit surreal too, with lightnings and cabaret-like, as if she was just out of the guy’s imagination…
One final question: Hungry or Foolish?
Foolish, obviously!
We don’t know how to pronounce anything on this record – neither the name of the song nor the name of the Swedish artist. But music is the language of the soul, as they say, and this music is definitely speaking to the part of our soul that likes the 80′s and the summer. That pretty much sums it up, so just listen!
A well fitting sporty jacket can do just this: Whether you prefer an urban or a classic style, a sporty jacket is a day to night fashion item that can fit into either style. And the best part is: it creates a great impression to! For the summer ahead I’ve rounded up some of the hottest styles in men’s sporty jackets from the current HUGO summer collection 2012. If you don’t already own a well-fitting sporty jacket, it should be the first thing you get for this summer!
Bufi is a Mexican producer who gained a lot of attention with his latest remix of Little Dragon’s “Ritual Union”. Today we have his track “Will Be” as a free download for you. This catchy disco pop tune is taken from his forthcoming album Trilogy and will make you sing and dance… Grab it while it’s hot!
Spotted #2: Jessica Joffe, the tall german model, who used to work at The Observer. It’s a quick snap at the “GRAZIA Best Dressed Award 2012″ in Berlin. One look at Jessica Joffe’s outfit and you’ll see why I think this lady always seems to get it right. I love everything about her look. Her luminous red hair is the most gorgeous contrast to the beautiful Yves Kleinblue HUGO dress. And of course she got the award for „Best Dressed Newcomer“!
Spotted #1: HUGO Fragrances Ambassador Jared Leto in HUGO at the Wild Aid benefit in San Francisco which took place on Friday evening. I just love his pure style! Didn’t he look fabulous?
Ante Perry is an electronic music producer from Dortmund. “No Changes” is his new single released on the Dusseldorf-based Kittball label just a couple weeks ago. The song is straight-up tech house, and the video suits it perfectly. You can stream it above…
Hypnotic dance music from Oliver Koletzki. “Music From The Heart” is the name, but under the remixing knife of Andrea Crestani, it’s also music for the mind.
As I told you, there are at least two good things about spring! I love my city Copenhagen, people are coming outside, and so many things are going on. But the best thing is that I can wear all my super cool HUGO Summer 2012 outfits. I present you now “My week in HUGO” - Part 2.
Wednesday.
Whenever I can I wear shorts from April to October – I seize the opportunity. After all I am a Viking!!
Black colorless jacket (Fall 2012 collection)
White shirt (Summer 2012 collection)
Black shoes (Fall 2012 collection)
Thursday.
Even though Copenhagen is a small city, so many things are going on in fashion, art and culture. Here I am looking very intellectual in my favourite gallery. It is not summer without a pair of wide, white trousers!
Blue nit with mess details on shoulders (Summer 2012 collection)
White trousers (Summer 2012 collection)
Friday.
Waiting for a taxi in front of the office after work. Always wear a sexy suit on a Friday – then you are ready to go straight out for drinks and dinner.
