
Arrived in the city of love and fashion yesterday. It was such a rainy day and I instantly had to think of the movie “Midnight in Paris”. Paris in the rain is just so romantic, so let’s ignore the fact that I am here for business meetings for a moment and talk about fashion and love in Paris. Right at the end of Paris Fashion Week the city is abuzz with fashionistas from all over the world. Strolling down the Champs-Elysées, Avenue Montaigne or Rue du Faubourg Saint-Honoré you can watch impeccably dressed editors, bloggers and wannabes shop the latest designer collections. Though the best place for fashion people watching is still the Jardin des Tuileries – at least during fashion week. Click, flash – this is the place to get caught on camera with the likes of Anna Della Russo, Emanuelle Alt and Anna Wintour. But what about Paris, the city of love? With the HUGO BOSS Love Story we are not only celebrating “la mode”, but also “L’amour” in our store on Champs-Elysées. If you happen to be in Paris, come by and discover the love story of the two characters Juliette and Louis in the shop windows, browse their favorite pieces in the store and send a note to your sweetheart on one of the HUGO BOSS Love Story postcards. I’ve just sent one to mine and now I’m off to the next meeting. Wanna keep in touch? I’m excited to read your thoughts on twitter and instagram. Bisous-Bisous!

