HUGO BOSS - BOSS Orange Womenswear Campaign

MEN

LOOKS CAMPAIGN SHOES BAGS EYEWEAR BODYWEAR WATCHES FRAGRANCES

LOOKS CAMPAIGN SHOES BAGS EYEWEAR WATCHES FRAGRANCES

CAMPAIGN

Just one look at the BOSS Orange Spring 2012 campaign and it’s clear: the summer will be sexy! The colorful collection inspired by the look of the seventies, was photographed by star photographer Matt Jones in Rio de Janeiro. The extra dose of sexiness is provided by Brazilian top model Alessandra Ambrosio as the star of the campaign. Matt Jones understands how to best capture that hippy feeling, which is typical of Boss Orange, with the camera. Whether in the trendy Lapa district, on the beach at Ipanema or high above Rio - Alessandra Ambrosio and her model colleagues Tony Ward and Will Chalker obviously had great fun in front of the camera and embody the message of the collection: Love is simple. Love is Orange!