Introducing the #ManOfToday campaign, starring Chris Hemsworth

“The Man of Today campaign for the new BOSS BOTTLED fragrance is all about representing the idea that actions speak louder than words – a principle I've always tried to embody and live my life by. It's one thing to say you're going to do something but to back it up and do it is a whole other thing. It's an attitude that my parents bestowed upon me and an approach I hope to instill in my kids as well. It's about the qualities of honesty and integrity, which is a great message to be a part of.” Chris Hemsworth – BOSS BOTTLED ambassador.